Launch announcement
Activate your programmatic deals faster by using the new deals widget
December 19, 2023
What launched?
We launched a new “Deals” widget to discover and activate all types of programmatic deals within a single experience. Customers creating or editing a line item on Amazon DSP can now find and target deals across Preferred Deal, Private Auction, and Programmatic Guaranteed deal types. With the additional columns in the “Deals” widget, customers can filter and sort deals to find the most relevant supply for their campaigns.
The new deals widget enables customers to activate deals of all types (preferred deals, private auction, programmatic guaranteed) using a single experience on Amazon DSP.
Why is it important?
This new experience unifies the activation of all deal types, and adds insights to the deals discovery experience. Additionally, with other supply sources now selected directly on a line item (Amazon O&O, Amazon Publisher Direct, third-party exchanges), the redesigned “Deals” widget offers a dedicated experience to help customers find deals.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Belgium, Switzerland, Austria, Finland, Norway, Ireland, Denmark, Luxemborg, Turkey
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Bahrain, Morocco, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China
Who can use it?
- Self-service