Virtual summit day 1: Principles of sponsored ads targeting: Working backwards from your goals

Our Amazon Advertising virtual summit will take place over two days, starting with a half day of workshops designed for professional sellers and vendors to learn about Sponsored Products targeting strategies. This is your chance to learn how to use each of our Sponsored Products targeting strategies to engage your audience. Guided by feedback from advertisers like you, we’ll go in depth on popular Sponsored Products targeting scenarios—like fine-tuning your tactics for a new product launch—that help you be strategic, easily. You’ll hear recommendations and best practices that leave you ready to tackle any sponsored ads targeting challenge you may face, and the day will end with tips on using reports to make informed decisions for your keyword- and product-targeted campaigns. Through live demonstrations, interactive sessions, and guest speaker insights, you’ll learn about the different options available to you and leave knowing how to match your strategy to your goals. The result: more effective campaigns, whether you’re brand-new to advertising or have years of experience. Please note: Day two of our summit is designed for vendors and sellers enrolled in Amazon Brand Registry and has a separate sign-in link. *This summit is hosted in English.