Day 1 Shopping season summit: Quick tips for more effective advertising

You’ve been working towards this time of year – prepping your campaigns, planning your budgets and adjusting your strategies. Now, we’re here to help you get totally set for the festive shopping season. The summit will take place over the course of two days, with each day including three hours of educational and interactive sessions. The first day is designed for professional sellers and vendors. We’ll start with an easy to follow checklist to help you use your previous campaign learnings to identify your top selling products. Guided by these insights, we’ll show you how to choose the best Sponsored Products targeting strategies and ASINs for your goals. You’ll then learn how vouchers can help bring even more visibility to your ads. Next, we’ll review some common Q4 advertising challenges you may face, and share recommendations to help resolve them. Finally, we’ll be joined by a special guest speaker from a global agency who will share some tips and success stories – providing you with a first-hand perspective on how advertisers fine-tuned their ads for the shopping season. During the summit, you’ll have plenty of opportunities to get answers to your questions during live Q+A sessions and via the chat box. Please note that day two of our summit is designed for vendors and sellers enrolled in Amazon Brand Registry and has a separate sign-in link. If you’d like to attend both days, be sure to register for them separately.