SC Johnson, a leading manufacturer of household consumer brands, has a long-standing commitment to protecting the environment and improving the sustainability of its products. In the words of Fisk Johnson, SC Johnson’s Chairman and CEO, “Environmentalism has been a part of our DNA as a company for many decades.” As part of its efforts, the company is focused on continually improving the sustainability of its packaging to help boost recycling and minimize plastic waste. For example, in 2018, SC Johnson pledged 100% of its plastic packaging will be recyclable, reusable or compostable by 2025. The company has already reached 95%.
SC Johnson chose Amazon to support the launch of its Windex 100% ocean plastic bottle—an industry first from a major home cleaning brand. Working with Amazon Advertising to promote the new product has allowed the company to have direct conversations with environmentally conscious customers. Using Sponsored Products, display ads, Stores, and video ads, SC Johnson has been able to engage customers on its sustainable product offerings.
Watch the video to learn more about how SC Johnson has worked with Amazon Advertising.
Amazon gives us an avenue to offer that type of product in ways that we haven’t been able to do in the past.– Fisk Johnson, CEO, SC Johnson