Now that you're familiar with the basics of digital advertising with Amazon Advertising and have learned how sponsored ads can help you grow your brand and help drive sales, you may be interested in finding out about Amazon Advertising's other options.
Sponsored ads are a great starting point, because they can work with different levels of budgets and help achieve one of the goals all businesses have: increasing sales, or conversion.
However, depending on the nature of your business, you may have advertising goals related to awareness, consideration, or loyalty . You may have additional questions about what Amazon Advertising can do for you. Read on to learn more.
Yes! See below for some of Amazon Advertising's other options, which can help support your goals across all advertising objectives.
Amazon DSP is a demand-side platform that you can use to programmatically buy display and video ads.
Display ads: Amazon Advertising's display ads can appear on Amazon, Amazon devices, Amazon-owned and operated sites, and across the web. There are a variety of ad formats and placements available. Unlike sponsored ads, customers who click your display ad can be taken to a destination on or off Amazon, such as your own website. You pay on a CPM (cost-per-thousand-impressions) basis.
Display ads can be managed directly using the self-service option through Amazon DSP, or you can work with an Amazon account manager for a managed-service option.
Video ads: Amazon Advertising's video ads can appear on Amazon sites like IMDb, devices like Fire TV, and across the web. Video ads can appear either alongside video content (OTT, or over-the-top, video) or as a creative element within a display ad (out-stream video). Some video ads can be clicked, and, just like display ads, you can choose a destination on or off Amazon. How you pay for video ads depends on format and placement.
Video ads can be managed directly using the self-service option through Amazon DSP, or you can work with an Amazon account manager for a managed-service option.