Insights
Case studies, webinars, courses, and more
Explore everything from case studies and courses to webinars and research, designed to elevate your expertise and help optimize your advertising strategy.
Featured webinars and advertising certifications
Explore our free webinars and certifications to learn about established advertising methods to help you grow your business and reach new customers.
Showcase your knowledge and fine-tune your video ads strategy with our Amazon Video Ads Certification.
Learn how to use sponsored ads to help Amazon customers discover and purchase your products.
Find out how to create a free, multipage Store to promote your brand story and selections—without writing a single line of code.
Marketing essentials for beginners
Whether you're new to advertising or a seasoned pro, our guides offer a helpful look into the terminology, concepts, and tools that make up the foundations of marketing.
Search engine marketing (SEM) is a digital marketing strategy that advertisers can use to help increase the visibility of their brand, website, or products on search engine results pages (SERPs).
A customer journey map, which visualizes shopping touchpoints and behaviors, helps brands get to know their customers and their needs.
Whether you want to calculate return on ad spend (ROAS) or know how it factors into your advertising efforts, here’s everything to know about ROAS.