Amazon Ads Certifications
Certifications give marketers the opportunity to validate their proficiency in Amazon Ads products and solutions. Once you successfully pass the Amazon Ads certification assessment, you will be awarded a digital badge for that area of expertise.
Benefits of getting certified
Spotlight your proficiency
Let colleagues and clients know you’ve been certified by sharing your certification badge on social networks and your email signature. This signals to others that you are proficient in Amazon Ads digital marketing products.
Once you’re certified, you’ll receive a monthly Amazon Ads Certification newsletter, which highlights new courses, webinars, and new certification opportunities.
Boost your resume
A certification badge lets potential clients and employers know that Amazon Ads considers you proficient in our products.
To get certified, you’ll need to register for an Amazon Ads account on the learning console.
Sign up using the email and password you use to manage your Amazon Ads campaigns or you can create a new Amazon account.
Once you’re logged in, you’ll be able to complete a certification assessment.
Individuals will need to receive a score of 80% or higher to pass. If you do not pass on the first attempt, you’ll be able to retake the exam in 24 hours.
Reviewing the course material for your learning path is optional, but recommended.
The courses are specifically designed to help you gain the knowledge needed to pass the certification assessment.
Validate your skills in Amazon Ads programmatic offerings with the DSP certification, which is best suited for advertisers or marketing professionals who use managed-service or self-service Amazon DSP. Topics include Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy.
Amazon retail for advertisers
This certification validates your proficiency in Amazon retail programs as they relate to advertising strategy including how to differentiate among types of selling partners, navigating the basics of Seller Central and Vendor Central, optimization of product detail pages, and how to plan with retail insights and analytic tools.
Demonstrate your proficiency in Amazon’s sponsored ads with an emphasis on retail readiness, sponsored ad strategy, and campaign optimization. This certification is best suited for advertisers or marketing professionals who use Amazon Ads sponsored ads via the advertising console or Seller Central.
Anyone can take a certification assessment, but certifications are best suited for advertising and marketing professionals.
Getting certified is free.
You will have 120 minutes to finish the assessment. It’s not possible to stop the timer once you begin. If you do not submit your answers within the allotted time, it will be considered an automatic failure. You will be able to retake the assessment 24 hours later.
Yes, certification badges expire one year from the date of award. You can renew your certification by retaking the assessment.
Yes. Members of the Partner Network, a self-service hub for agencies and tool providers to manage their business relationships with Amazon Ads, are given access to a new, company-level view of their team’s certifications. You can learn more about the Partner Network here.
Currently, certifications are available in Arabic, English, Japanese, Portuguese, Spanish, and Simplified Chinese.