Premium Video

With a Twitch Premium Video package, your video ads are incorporated into Twitch live broadcasts across desktop, mobile, tablet, console, and streaming TV inventory, and you will be able to reach the Twitch audience with an unskippable, above the fold and highly visible placement. Ads are served in both pre-roll and mid-roll format and are clickable, with the exception of inventory on consoles and streaming devices.

Twitch Premium Video placement on desktop and mobile

Asset specifications

Video Asset
Lengthup to :30s, unskippable. Extra charge for :60s, midroll only
Resolution1920x1080 minimum
Bitrate4,000 kbps
Audio-9dB
File formatH.264 (MP4)
Frame rate24-30fps

Example

Tags and trackers

3rd Party Tracking Events (1x1 Pixel)

Following tracking events are supported:

  • Impressions
  • Clicks
  • Quartiles
  • Completes

3P Serving (VAST)

  • Required minimum video transcodes:
    • Width: 1920, Height: 1080, Type: video/mp4, Bitrate: 4,000 kbps
    • Width: 1280, Height: 720, Type: video/mp4, Bitrate: 2,200 kbps
    • Width: 854, Height: 480, Type: video/mp4, Bitrate: 1,200 kbps
    • Width: 640, Height: 360, Type: video/mp4, Bitrate: 550 kbps
  • The following additional video transcodes are recommended to optimize playback across the full range of supported devices:
    • Width: 1024, Height: 576, Type: video/mp4, Bitrate: 1,750 kbps
    • Width: 888, Height: 500, Type: video/mp4, Bitrate: 1,316 kbps
    • Width: 720, Height: 406, Type: video/mp4, Bitrate: 866 kbps
    • Width: 480, Height: 270, Type: video/mp4, Bitrate: 384 kbps
    • Width: 320, Height: 180, Type: video/mp4, Bitrate: 200 kbps
    • Width: 284, Height: 160, Type: video/mp4, Bitrate: 180 kbps
  • Maximum bitrate across all transcodes - Total bitrate (including video, audio, file header elements, etc): 10,000 kbps
  • Frame-rate: Max 30 FPS
  • Supported
    • Vast 3.0
    • Required alphanumeric "id" attribute populated on the <Creative> element in VAST XML
    • Please note that a portion of the inventory (SureStream) is SSAI pre-fetch. Therefore, all tags should be supplied as such.
  • Not supported
    • VPAID
    • VAST 2.0 and VAST 4.0
    • Geo, browser or any other targeting on the third party end
    • Third party redirecting or 4th party tags

Supported 3P vendors

  • DCM
  • Amazon Ad Server
  • Innovid
  • Flashtalking

Twitch does not allow the use of any unapproved 3rd party ad technologies. Twitch requires all ads and 3rd party vendors to be SSL-compliant. All components of video and display ads including creative and tracking must be provided as and able to serve via SSL (HTTPS).

Locales

North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG

Related Policies

Creative delivery lead times

Twitch Advertising Guidelines and Acceptance Policies