Showcase your brand front and center through Twitch’s most prominent desktop and mobile app ad placements to maximize reach and brand awareness.
The headliner unit includes two ad units, one on the Twitch desktop homepage and the other that is on the Twitch mobile app default landing page. Reference the below for the spec details for both units.
Desktop headliner unit is comprised of three components, that together create the banner to implement:
Right graphic: designated area for branding
Left graphic: designated area for branding
Selected hex color code as main background color: mandatory gradient color fade that is required to be built into the left and right graphics.
Mobile headliner unit is one static asset with the ad dimensions of 600x337.
This will be the central background color. It can be included in a file name, or sampled from units/designed template.
Asset specifications - Mobile Unit
Max. file size
Mobile ad unit creative guidelines:
Total ad creative size is 600 x 337
Ad Disclosure* at the top right is 43 x 20px
Content safe zone: Recommended for Text and Call-to-action button (CTA) to be designed within the text safe zone to maximize user viewability
Minimumfontsize: Copy 12pt Arial, Claims and disclaimers 9pt.
Claims/disclaimer: No more than 20% of the total height of the ad.
Borders: Not encouraged, if used, make sure they match the same HEX Color as the background
Desktop: All elements need to placed within a 150px safe zone to avoid overlapping with the UI
Mobile: Mobile: Recommended for text and call-to-action (CTA) to be designed within 580x317 dimension size of the mobile ad creative
Tags and trackers
Only 1 impression 1x1 and click tracker site-served to track both units is allowed.
Twitch Advertising standard lead times (SLAs) account for the number of business days it will take to launch a campaign and to provide screenshots. The below SLAs assume that the provided IO is fully signed, creatives are approved and ready to be implemented into our systems. See also Lead Times.
Buildoutcreative: 8 business days (includes 1 round of standard client review)