Headliner

Showcase your brand front and center through Twitch’s most prominent desktop and mobile app ad placements to maximize reach and brand awareness.

The headliner unit includes two ad units, one on the Twitch desktop homepage and the other that is on the Twitch mobile app default landing page. Reference the below for the spec details for both units.

Desktop headliner unit is comprised of three components, that together create the banner to implement:

  • Right graphic: designated area for branding
  • Left graphic: designated area for branding
  • Selected hex color code as main background color: mandatory gradient color fade that is required to be built into the left and right graphics.

Homepage Headliner placement

Mobile headliner unit is one static asset with the ad dimensions of 600x337.

Lostark

Table of contents

Asset specifications

AssetDimensionsMax. file sizeAnimationFile format
Left unit450x350150kbNoneJPG/PNG along with layered template PSD
Right unit450x350150kbNoneJPG/PNG along with layered template PSD

Hex color code

This will be the central background color. It can be included in a file name, or sampled from units/designed template.

Hex color code

Examples
Example of Hex color code

Example of Hex color code

Example of Hex color code

Asset specifications - Mobile Unit

AssetDimensionsMax. file sizeAnimationFile format
Mobile Unit600x337150kbNoneJPG/PNG

Mobile ad unit creative guidelines:

  1. Total ad creative size is 600 x 337
  2. Ad Disclosure* at the top right is 43 x 20px
  3. Content safe zone: Recommended for Text and Call-to-action button (CTA) to be designed within the text safe zone to maximize user viewability
Example:
Endgame

General guidelines

  • Minimum font size: Copy 12pt Arial, Claims and disclaimers 9pt.
  • Claims/disclaimer: No more than 20% of the total height of the ad.
  • Borders: Not encouraged, if used, make sure they match the same HEX Color as the background
  • Safe zones
    • Desktop: All elements need to placed within a 150px safe zone to avoid overlapping with the UI
    • Mobile: Mobile: Recommended for text and call-to-action (CTA) to be designed within 580x317 dimension size of the mobile ad creative

Tags and trackers

  • Only 1 impression 1x1 and click tracker site-served to track both units is allowed.
  • No DMP or 3rd party Javascript tracking.

Lead times

Twitch Advertising standard lead times (SLAs) account for the number of business days it will take to launch a campaign and to provide screenshots. The below SLAs assume that the provided IO is fully signed, creatives are approved and ready to be implemented into our systems. See also Lead Times.

  • Build out creative: 8 business days (includes 1 round of standard client review)
  • Launch and set the campaign live: 3 business days
  • Screenshots of live campaign: 3 business days
Locales
North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG
Related Policies

Creative delivery lead times

Twitch Advertising Guidelines and Acceptance Policies

Photoshop Templates

Download template (.zip)