Channel Takeover

Channel Takeover is a creator-centric media solution built to help brands authentically connect with audiences through Twitch streamers. Benefits include collaborating with verified Twitch streamers effortlessly with turnkey formats, creating immersive branded experiences that resonate with Twitch’s engaged audiences, and driving consideration and engagement through authentic creator endorsements.

Channel Takeovers include the following Core components:

Channel Skins: Clickable, co-branded graphics persistent throughout streams
Streamer-Read Ads: 30-60s readouts during streams
Follower Promotions: Branded icon visible to all followers of partnered creators
Sponsored Subscriptions: Gift 50% off subscription discounts to the community

Creative Requirements

Brand Logo

Dimensions: 115x115 pixels
Format: PNG or JPG
Usage: Ribbon, above chat, mobile overlays
Note: Will be auto-cropped to circle for certain placements

Call-to-Action

Text Length: Maximum 40 characters
Required: Destination URL
Language: Clear, action-oriented. Note there will be a button that says 'Learn More'
Usage: All clickable elements
Talking Points: Avoid too scripted talking points
Note: Cannot be modified during campaign

Visual Elements

Brand Color: Primary HEX code
Format: PNG or JPG
Usage: Above chat area
Note: Avoid pure white (#FFFFFF) and pure black (#000000)

Asset Guidelines

Requirement	Details	Best Practices
Image Quality	High-resolution, clear images	• Test for legibility at small sizes • Ensure sharp edges and clean lines
Color Usage	Brand colors, complementary palette	• Provide exact HEX code for a single color • Consider contrast with Twitch UI
Text Elements	Clear, legible copy that is 40 characters or less	• Talking Points should be directions and not a word • Test readability at various sizes • Follow brand voice guidelines
File Format	PNG or JPG only	• No animations or GIFs • No transparent backgrounds

*All text must comply with Twitch content guidelines