Use Sponsored Brands video to stand out in desktop and mobile shopping results and help customers discover your brand and products as they shop on Amazon. Ads are keyword targeted, cost-per-click, and link customers directly to the product detail page where they can learn more and purchase.
A. Product details
The primary product image and associated product information (title, star rating, review count, price and Prime eligibility) from the detail page are automatically displayed.
B. Video
The video will play automatically when 50% of it is on-screen.
C. Mute toggle button
The mute toggle button is overlaid in the lower right-hand corner of the video and controls audio playback. By default, videos always start without audio. Customers can enable audio by tapping on this button. If it is a silent video or there is no audio the mute toggle will not be displayed.
We recommend adding on-screen text to videos that rely on voiceover to communicate the product message. To ensure text can be easily read on smaller screen devices we recommend using Helvetica or a similar san-serif font at a minimum size of 80 px. We also recommend displaying the text in white on top of a black bounding box set to 80% opacity (seen in the example below). Please ensure text does not interfere with the safe area template.
Video duration | Between 6 and 45 seconds (30 secs or less highly recommended) |
Video dimensions | 1920 x 1080px, 1280 x 720px or 3840 x 2160px |
File size | Less than 500MB |
File format | .MP4 or .MOV |
Aspect ratio | 16:9 |
Video codec | H.264 or H.265 |
Video profile | Main or Baseline |
Frame rate | 23.976fps, 24fps, 25fps, 29.97fps, 29.98fps, or 30fps |
Video bit rate | Minimum 1 Mbps |
Video scan type | Progressive |
Audio codec | PCM, AAC, or MP3 |
Audio format | Stereo or mono |
Audio bit rate | Minimum 96 kbps |
Audio sample rate | Minimum 44.1khz |
Letterboxing or pillarboxing | Videos must not have black bars on any side of the video content |
We do not permit blank or black frames at the start or end of videos. |
Avoid these top rejection reasons to help ensure your Sponsored Brands video ad is approved in moderation.
In addition to meeting the above technical specifications, video ads must meet the following criteria. Videos that do not meet these guidelines will not be accepted.
All Sponsored Brands video campaigns are subject to Amazon’s sponsored ads creative acceptance policies. All content must be appropriate for a general audience and must comply with all laws, rules, and regulations that apply to the advertiser or the advertising content in any location where the advertisements may appear. Ads that do not meet these policies will not be accepted for Sponsored Brands video.
“Video” is a new ad format you can choose when building your Sponsored Brands campaign.
iOS and Android