Prime Video Interactive Pause Ad Specifications

Pause ads are a high-impact, actionable ad unit that appears on the screen when a customer pauses their Prime Video streaming session, and remains on the screen until they resume the content. They offer greater visibility and attention for your brand, while giving audiences opportunity to engage with your brand through remote enabled interactivity. Amazon’s unique interactivity solutions allow for advertisers to showcase products for viewers to shop and add to cart directly from the ad or drive viewers to their brand URL by sending an email to the primary account holder.

Pause Ad Elements

Background image
Brand Logo
Copy
Legal Text (Refer to policies to see if needed)
Product Description or Call to Action (dynamically added)
‘Add to Amazon Cart’ or ‘Send email’ Button (dynamically added)

Interactive Add to Cart Pause Ad

Interactive Send to Email Pause Ad

Send to Email Flow

When viewers interact with a pause ad and request more information with the send email action, they will receive an automated email containing details about the advertiser’s offering. Below are examples of the standard email template and how the information will be presented to users.

Non-Endemic Email

This template demonstrates how brand-specific information is incorporated into the email format. Text fields marked with <BRAND NAME> will be automatically populated with the advertiser's brand name in the subject line, body copy, and call-to-action button. This ensures consistency in communication while maintaining a personalized approach for each advertiser.

Non-Endemic (No Brand Name)

This example shows the basic email layout that viewers receive after requesting information from a pause ad. The email includes a clear subject line, personalized greeting, and a prominent call-to-action button labeled "Visit brand website". The template maintains Amazon's branding standards and includes optional legal text.

Advertiser Deliverables

Background image

Asset Needed	Sizing	File Type	Notes
1. Background Image	16:9 / Minimum size: 1920px x 1080px. Recommended size to ensure high quality imagery: 3840px x 2160px	PNG	Image will be scaled down in final creative asset to 16:9 / 1920 x 1080px It is required to use lifestyle images or product packaging. It is required that there is no imagery/texture on the left side of the background image, must be a solid color Background image must exactly match the product being added to cart Size, color, and other visible product attributes must be identical to the item customers will receive

Brand Logo

2. Brand Logo

Recommended size: 2000px wide (max 2000px x 700px)

PNG

Logo safe zone will be scaled down in final creative asset to 450x140px

Logo may be smaller than max size.

Logo must be either white or meet color contrast accessibility standards with dark background.

Logo must only consist of brand name, do not include supplementary text that is not an essential part of the brand logo

Copy

3. Copy

Max 68 characters (3 line limit)

Text

Advertiser will provide copy, not an image asset. Copy will be inserted into creative

Fonts are not customizable

Legal Text

4. Legal Text (refer to policies to see if needed)

Max 180 characters (2 line limit)

Text

Claims and substantiation: follow guidance for Claims and Substantiation.

Any use of unnecessary text, including legal “fine print”, copyright statements, legal symbols or Terms & Conditions is discouraged. Our recommendation is to provide full terms & conditions or disclaimer copy on the landing page.

Appears over background image

Interactive Call to Action

5. Interactive Pause Ad Call to Action

Interactive overlay – remote clickable

N/A

Pause ads have two interactive call to action options 1) Add to Cart 2) Send to Email

The interactive overlay is auto generated by Amazon and only require the below advertiser assets

Add to Cart:

Featured Product ASIN – the ASIN that will be “added to cart” when the viewer selects the “Add to Cart” CTA via their remote

ASIN name is automatically pulled in and truncated if it goes beyond the character limit (44 chars)

Send to Email:

Click out URL – the URL that will be sent to the viewer via email when the viewer selects the “Send to Email” CTA via their remote

Amazon Brand Store URL (for Endemic Advertiser)

Amazon Custom Landing Page (Endemic or Non-Endemic)

External Brand Website/Landing Page URL (for Non-Endemic Advertisers) - link-out URLs must follow Ad Policy Guidelines

The default call the action for send to email is “Want more info?”. Inquire with your Amazon sales rep for additional options

	Interactive Action (Button)	CTA Headline options
Product sold on Amazon (Endemic)	Add to Amazon cart Send email	Product description (title) Want more info?
Other Website (Non-Endemic)	Send email	Want more info? Sign up today Get this offer Book an appointment Get the app Subscribe to watch Get a quote

Background Image Safe Zones

Creative Best Practices

Background Imagery Do’s and Don’ts

Use Clear Imagery

Background image should look clear on HDTV; avoid upscaled images. Retouching must be photorealistic; avoid defects in gradients/shadows. This example shows a lo-res image (right) which you should avoid.

Ensure Imagery appears only on the Right side

It is required the left side of the Pause Ad have no imagery. Consider fading the background image to a solid color that matches the image to avoid confusing overlap with the program in the background.

Use Lifestyle or Product Imagery

It is required to use lifestyle images or product packaging. The image should communicate a story about the advertised brand, products, services, or promotional events to viewers. Make sure the subject of the background image matches the ad copy used in the logo image.

Adhere to Safe Zone placements

Ensure that the focal point (e.g. key subjects or character heads) of a background image is inside the yellow safe zone. Fill the safe zone with the key subject of the background image as much as possible. Avoid cut-off key subjects and very large faces.