The Showcase template is a Campaign Landing Page format that allows advertisers to promote multiple products related to a single topic. The Showcase template may be used to drive product sales of a group of products or to create a branded landing page on Amazon.

Page structure

A Showcase page consists of the following components:

1. Hero A Showcase page must contain a hero image component providing the essential information about the brand.

2. Hero (optional) A Showcase page may contain an additional hero component providing the essential information about the product category.

3. Video Player (optional) The second hero component may contain one video.

4. Linked Image (optional) The second hero component may contain a linked image.

5. Product List / Carousel A Showcase template always ends with two lists of 3 to 20 related products at the bottom of a page. Up to 6 carousels are supported with this template.

Showcase examples


Default template structure showcasing Kindle accessories

North America
  • CA
  • MX
  • US
  • DE
  • ES
  • FR
  • IT
  • UK
Middle East
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
Asset Checklist
  • Pre-existing standard ad units for reference
  • High-res layered .PSD files (product shots and/or lifestyle imagery)
  • Logos (vector format, .ai or .eps)
  • Any backgrounds or key art
  • Fonts (.otf or .ttf)
  • Advertising copy
  • Brand guidelines
  • Clickthrough URL or Hero ASIN
  • Video files (.mp4, .m4v, .mov, .mpeg, .avi, .dv at least 1280 x 720 px and under 500MB) and poster images (1280 x 720 px)
  • HTTPS links for any Linked Image components
Creative Refreshes

The contents of all campaign landing pages can be refreshed once during their lifetime. Additional refreshes are permitted based on budgets that are multiples of the minimum spend. The SLA for a refresh is 10 days (20 days for tailored pages).
A refresh here is defined as an update of landing page assets, not changes to the creative of media driving customers to the page.