Showcase Multiple Categories

The Showcase multiple categories template is a Campaign Landing Page format that allows advertisers to promote multiple products (split into categories and subcategories) related to a single topic. The Showcase multiple categories template can be used to drive product sales of a group of products or to create a branded landing page on Amazon.

Page structure

A Showcase page consists of the following components:

1. Hero
A Showcase page must contain a hero image component providing the essential information about the brand. Alternatively, a hero video may be used instead of an image. This component is always visible and doesn’t change when different tabs are selected.

2. Tabs A Showcase multiple categories template must have between two and five tabs to divide its content into different sections.

3. Hero A Showcase page must contain an additional hero component proving the essential information about the related product category.

4. Video Player (optional) The second hero component may contain one video.

5. Linked Image (optional) The second hero component may contain a linked image.

6. Image Gallery (optional)
An image gallery component may showcase up to 5 images.

7. Product List / Carousel A Showcase template always ends with two lists of 3 to 20 related products each at the bottom of a page. Up to 6 carousels per tab and up to 120 products per page are supported with this template.

Showcase multiple categories example


Default template structure showcasing Amazon Kindle related products split into categories

North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
Asset Checklist
  • Pre-existing standard ad units for reference
  • High-res layered .PSD files (product shots and/or lifestyle imagery)
  • Logos (vector format, .ai or .eps)
  • Any backgrounds or key art
  • Fonts (.otf or .ttf)
  • Advertising copy
  • Brand guidelines
  • Clickthrough URL or Hero ASIN
  • Video files (.mp4, .m4v, .mov, .mpeg, .avi, .dv at least 1280 x 720 px and under 500MB) and poster images (1280 x 720 px)
  • HTTPS links for any Linked Image components
Creative Refreshes

The contents of all campaign landing pages can be refreshed once during their lifetime. Additional refreshes are permitted based on budgets that are multiples of the minimum spend. The SLA for a refresh is 10 days (20 days for tailored pages).
A refresh here is defined as an update of landing page assets, not changes to the creative of media driving customers to the page.