Product range

The Product range template is a Campaign Landing Page format that allows advertisers to showcase in depth up to 5 products related to the same range/company/offer in order to educate the customer in regard to each product.
A set of tabs allows customers to navigate between sections of product information.

Page structure

A Product range page consists of the following components:

1. Hero A Product range page must contain a hero image component introducing the advertiser or the range of products on the page. Alternatively, a hero video may be used instead of an image. This component is always visible and doesn’t change when different tabs are selected.

2. Tabs A Product range template must have between two and five tabs featuring different products. Most pages will use custom tabs to create clickable product images, but standard text tabs are also acceptable.

3. Hero Each tab must contain a hero component focused on that tab’s product. This hero component must include a buy box enabling customers to add the product to their Cart directly from the page. One video may also be included in this hero. A text block may be used to provide additional information on the product.

4. Buy Box The hero component must contain one buy box.

5.Video Player (optional) The hero component may contain one video.

6. Image Gallery (optional) An image gallery component may showcase up to 5 images.

7. Product List / Carousel (optional) A Product range template always ends with a list of 3 to 20 related products at the bottom of a page.

Product range examples


Default template structure with Kindle devices as range of products.

North America
  • CA
  • MX
  • US
  • DE
  • ES
  • FR
  • IT
  • UK
Middle East
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
Asset Checklist
  • Pre-existing standard ad units for reference
  • High-res layered .PSD files (product shots and/or lifestyle imagery)
  • Logos (vector format, .ai or .eps)
  • Any backgrounds or key art
  • Fonts (.otf or .ttf)
  • Advertising copy
  • Brand guidelines
  • Clickthrough URL or Hero ASIN
  • Video files (.mp4, .m4v, .mov, .mpeg, .avi, .dv at least 1280 x 720 px and under 500MB) and poster images (1280 x 720 px)
  • HTTPS links for any Linked Image components
Creative Refreshes

The contents of all campaign landing pages can be refreshed once during their lifetime. Additional refreshes are permitted based on budgets that are multiples of the minimum spend. The SLA for a refresh is 10 days (20 days for tailored pages).

A refresh here is defined as an update of landing page assets, not changes to the creative of media driving customers to the page.