Lead generation

The Lead generation template is a Campaign Landing Page format that allows advertisers to showcase a single non-endemic offer so that they can drive leads to their website.

Page structure

A Lead generation page consists of the following components:

1. Hero
A Lead generation page must contain a hero image component providing the essential information about the offer or process.

2. Video Player (optional)
The hero component may contain one video.

3. Linked Image
The hero component must contain a linked image.

4. Text Block (optional)
A Lead generation page may contain a text block providing additional information about the offer.

5. Hero (optional)
A hero image component may be used to provide further information about the offer.

6. Video Player (optional)
The hero component may contain one video.

7. Linked Image
The hero component must contain a linked image.

8. Text Block (optional)
A Lead generation page may end with a text block proving information about terms and conditions of the offer.

Lead generation examples

Verisure

A cobranding campaign on Amazon.fr with the goal of collecting customer information on Verisure’s website

Amazon

Default template structure illustrating Amazon Prime membership benefits

Locales
North America
  • CA
  • MX
  • US
Europe
  • DE
  • ES
  • FR
  • IT
  • UK
Middle East
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
Asset Checklist
  • Pre-existing standard ad units for reference
  • High-res layered .PSD files (product shots and/or lifestyle imagery)
  • Logos (vector format, .ai or .eps)
  • Any backgrounds or key art
  • Fonts (.otf or .ttf)
  • Advertising copy
  • Brand guidelines
  • Clickthrough URL or Hero ASIN
  • Video files (.mp4, .m4v, .mov, .mpeg, .avi, .dv at least 1280 x 720 px and under 500MB) and poster images (1280 x 720 px)
  • HTTPS links for any Linked Image components
Creative Refreshes

The contents of all campaign landing pages can be refreshed once during their lifetime. Additional refreshes are permitted based on budgets that are multiples of the minimum spend. The SLA for a refresh is 10 days (20 days for tailored pages).
A refresh here is defined as an update of landing page assets, not changes to the creative of media driving customers to the page.