Desktop Video Wall

The Video Wall is a custom takeover, which has three distinct pieces: an intro video, a custom top ad, and a Rectangle.

The Video Wall is a video experience that displays on the IMDb homepage or any point of entry (POE) during a takeover across desktop.

This unit is the desktop equivalent of the Video Wall product, which also consists of the Mobile Video Wall and the Tablet Banner. These units are always sold together.

  • Intro video, up to 6 seconds long (no audio)
  • Custom IMDb logo morph*
  • A custom top ad (970x570), which collapses to 970x250
  • Trailer video, up to 5 minutes long (initially auto-plays without audio, on user click, it will play with audio)
  • Trailer slate image
  • Static background image, 1920x1080

*Custom logo morphs for Video Walls will require approval on a case-by-case basis. We encourage all interested advertising parties to review our logo and trademark usage guidelines and to seek our permission before using any of our logos or trademarks in any capacity. See below for more

Creative Guidelines

Intro Video

A large-format unit, positioned at the top of IMDb site content. This is a large video that displays at the top of the page, fades out on the edges, and flows under IMDb site content. It autoplays without sound.

  • Placement: Top of page
  • Dimensions: 1920x1000
  • Length: up to 6 seconds

Safe Zone (highlighted in red)

Safe Zone (highlighted in red)

✔ Do:

  • Keep all messaging, title treatments, and additional logos in the upper half of the video, to ensure no information gets cut off behind IMDb content

✘ Do not:

  • Include a close button in the video file - the close button should be an editable asset in the PSD file
  • Include messaging, logos, legal, or bugs in the bottom half of the video, as they will get cut off by the fade and/or IMDb content

Top Ad (Expanded)

A 970x570 custom unit that lives within the top area. This unit includes the main trailer video, title treatment or logo, date messaging, character art, and the main CTA.

  • Placement: Top of page
  • Dimensions: 970x570

Safe Zone (highlighted in red)

Expanded top ad safe zone

✔ Do:

  • Ensure all important elements (character faces, logo, messaging, trailer video) fit within the 970x570 safe area. Anything outside of this area will be cropped on smaller browsers

✘ Do not:

  • Include a ‘close’ button in the video
  • Place character faces, messaging, logo, or legal text outside of the 970x570 area

Top Ad (Collapsed)

When a user collapses the video wall, the top ad shrinks in height to 250px. Any characters, logos, or other messaging can be rearranged to better fit the space. There is no video element in the collapsed state.

  • Placement: Top of page
  • Dimensions: 970x250

Safe Zone (highlighted in red)

Collapsed top ad safe zone

✔ Do:

  • Ensure all important elements (character faces, logo, messaging, trailer video) fit within the 970x250 safe area. Anything outside of this area will be cropped on smaller browsers

✘ Do not:

  • Place character faces, messaging, logo, or legal text outside of the 970x250 area

Rectangle

A static unit that accompanies the Video Wall below the fold. This is an IAB standard rectangle ad size.

  • Placement: Below the fold, right hand side
  • Dimensions: 300x250

Safe Zone (highlighted in red)

Rectangle safe zone
SEE FULL SPECS

Static Background

This is an image that will live behind the ad and site content on IMDb. It should be static and should serve to enhance the billboard, not detract from it. No character faces, logos, messaging, or legal should be anywhere in the background.

By default, the background does not scroll down the page with the user, but fades to a solid color. If a fixed background is desired, please request that functionality in the creative brief.

  • Placement: Behind Video Wall and IMDb site content, visible surrounding content
  • Dimensions: 1920x1080


Safe Zone (highlighted in red - pink area denotes area that may be cut off on smaller browsers)

Static background safe zone

✔ Do:

  • Provide relevant pattern, texture, or colored assets
  • Keep in mind that while the dimensions of the full image are 1920x1080, some elements may get cut off on smaller browsers

✘ Do not:

  • Include messaging or character faces in the background anywhere
  • Include CTAs in the background (they will not be clickable)

Custom IMDb Logo Morph

A custom IMDb logo morph is the best way to add that little bit of extra flare to your name page by altering the IMDb logo in the style of your title.

At IMDb, we are committed to protecting our brand identity and ensuring that our entertainment fans receive a consistent and high-quality experience when interacting with our advertising products and services. As part of this commitment, we enforce strict limitations on the use of our logos and trademarks by third-party advertisers and partners. At the same time, we see value in our ability to surprise and delight our audience by (in some approved cases) customizing IMDb trademark logo to fit a movie or TV show’s IP style. As of 01 Mar 2023, approved IMDb logo customization will live as a logo “morph”. Upon initial load and on hover, the logo will morph to the custom logo for 8-10 sec, and then morph back to the standard logo. Custom logo morphs for Video Walls will require approval on a case-by-case basis. We encourage all interested advertising parties to review our logo and trademark usage guidelines and to seek our permission before using any of our logos or trademarks in any capacity.

  • Placement: In the Top Nav on the left

Safe Zone (filled in red)

Static Custom IMDb Logo safe zone

✔ Do:

  • Provide static unit only.
  • Keep the “b” in IMDb, lowercase.

✘ Do not:

  • Lowercase the “IMD“ part of the logo or uppercase the ‘b’ part of the logo.

Asset Specifications

Serving: 1st party
Core Dimensions: 970x570 expanded, 970x250 collapsed
File weight limit of backup elements:

  • Trailer Video: 50mb
  • Intro Video: 1mb
  • Trailer Still: 170kb
  • Static Background: 250kb

Supported Devices: Desktop only
Autoplay Duration: 6 seconds maximum for the Intro Video, 5 minutes maximum for the Trailer Video
Autoplay Frequency: Displays once per 24 hours - the subsequent +3 page views will show the Video Wall collapsed
User Initiated Video Play Duration: Maximum of 5 minutes (300 seconds)

Photoshop Templates

Download PSD

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

* All timelines begin when design assets are received and approved by IMDb
* All timelines end when the ad unit is live on IMDb properties.

  • Client-Designed: 15 days
  • IMDb Designed: 15 days

Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

  • Client Designed
    • Final designed IMDb Video Wall PSD template
    • Fonts in .otf or .ttf format
    • Video files .mov, .mp4, or h.264 (we do not support ProRes format)
    • Messaging, CTA, and date schedule
    • Clickthrough link
  • IMDb Designed
    • High resolution layered key art PSDs
    • Layered title treatment (with tagline and cast names if they are to be included in the design)
    • Advertising copy, legal lines, logos, and rating bugs
    • Fonts in .otf or .ttf format
    • Video files .mov, .mp4, or h.264 (we do not support ProRes format)
    • Design direction and/or pre-existing ad units for reference
    • Brand guidelines
    • Clickthrough link