Tablet Banner

Description

Ad units on the IMDb app on iPad devices.
Placement: Displayed within the IMDb App on iPad devices.
Dimensions: Tablet Responsive - 1456x180 (will display 728x90 on desktop)

Tablet Banner Example

    Production Specifications

    Serving: 1st party and 3rd party
    Core Dimensions: 1456x180 (will display 728x90 on desktop)
    File Weight of Backup Image: 40kb
    Supported Devices: Desktop and mobile
    Supported Date Messaging: Up to 5 unique date messages

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client Built Timeline2 business days
IMDb Built Timeline5 business days
Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Tablet - Client Designed
  • Final designed IMDb Tablet Banner PSD templates (iPad Landscape and iPad Portrait)
  • Include all message, date and CTA changes within separate layers in the PSD
  • Fonts in .otf or .ttf format
  • If you want tap to video function, send video files as .mov or h.264 (we do not support ProRes format) IMDb will encode and host
  • Messaging, CTA and date schedule
  • Clickthrough link
Tablet - IMDb designed
  • High resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • If you want tap to video function, send video files as .mov or h.264 (we do not support ProRes format) IMDb will encode and host
  • If you want tap to video function, send video files as .mov or h.264 (we do not support ProRes format) IMDb will encode and host
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Clickthrough link