Static Ads
Many IMDb advertising products include static units across various placements. Please note that some units must be designed at 2X the display size to ensure clarity on high-resolution displays; these will be indicated in the asset specifications and PSD template.
Billboard
The billboard is an IAB standard 970x250 unit which lives above the fold on IMDb desktop pages.
Asset Specifications
Serving: 1st party and 3rd party supported
Dimensions: 970x250
Max File Weight: 70kb
Supported Devices: Desktop only
Supported Date Messaging: Up to 5 unique date messages
Leaderboard
The Leaderboard is an IAB standard 728x90 unit which lives on the IMDb app on iPad devices, and above the fold on IMDb desktop pages.
Asset Specifications
Serving: 1st party only
Dimensions: 1456x180 (will display as 728x90)
Max File Weight: 40kb
Supported Devices: Desktop and tablet app
Supported Date Messaging: Up to 5 unique date messages
Rectangle
The rectangle is an IAB standard 300x250 placement located below the fold on mobile devices and desktop.
Asset Specifications
Serving: 1st party mobile, 1st or 3rd party desktop
Dimensions: 600x500 (will display 300x250)
Max File Weight: 50kb
Supported Devices: Desktop, mobile app and mobile web
Supported Date Messaging: Up to 5 unique date messages
Tall Mobile Banner
The tall mobile banner is a 320x100 unit that runs above-the-fold on iPhone app, Android app, Mobile-optimized website for all Phone browsers, and desktop.
Asset Specifications
Serving: 1st party only
Dimensions: 640x200 (will display as 320x100)
Max File Weight: 40kb
Supported Devices: Desktop, mobile app and mobile web
Supported Date Messaging: Up to 5 unique date messages
Standard Mobile Banner
The standard mobile banners is a 320x50 unit that runs in the image gallery on IMDb across web and app. As the user swipes through a gallery, they will be served with the banner at the top or bottom of the screen.
Asset Specifications
Serving: 1st party only
Dimensions: 640x100 (will display 320x50)
Max File Weight: 40kb
Supported Devices: Desktop, mobile app and mobile web
Supported Date Messaging: Up to 5 unique date messages
Interstitial
The interstitial unit runs in the image gallery on IMDb across web and app. As the user swipes through a gallery, the full-screen Interstitial ad unit will appear at regular intervals.
Asset Specifications
Serving: 1st party only
Dimensions: 2560x2560 - 1360x1360 safe zone, as visible areas vary across devices
Max File Weight: 2mb
Supported Devices: Desktop, mobile app and mobile web
Supported Date Messaging: Up to 5 unique date messages
Restrictions: Supports only one call to action and click through link.
Email Banner
The Sponsored Email Banner is a 1200x250 ad product that lives within imdb.com emails that are sent out to subscribers. The email banner displays just below the first article and again at the bottom of the email.
Asset Specifications
Serving: 1st party
Dimensions: 1200x250px
Max File Weight: 200kb
Supported Devices: Desktop and mobile
Requirements: Must include a yellow 5 px border and 30% opaque IMDb logo in the bottom left. Sponsored email banners must retain the IMDb branding elements so that our users understand that the email originated from our trusted brand.
Restrictions: Supports 1 call-to-action and click through link to a landing page.
Product Table
✔ - required
❌ - not included
| 970x250 | 728x90 | 320x100 | 320x50 | 300x250 | 2560x2560 | 1200x250 | |
| Static Takeover | ✔ | ✔ | ✔ | ❌ | ✔ | ❌ | ❌ |
| Premium Takeover* | ❌ | ✔ | ✔ | ❌ | ✔ | ❌ | ❌ |
| Cross Screen ROS | ✔ | ✔ | ✔ | ❌ | ✔ | ❌ | ❌ |
| Conquesting | ✔ | ✔ | ✔ | ❌ | ✔ | ❌ | ❌ |
| Showtimes | ✔ | ✔ | ✔ | ❌ | ✔ | ❌ | ❌ |
| Mobile ROS | ❌ | ❌ | ✔ | ❌ | ❌ | ❌ | ❌ |
| Billboard ROS | ✔ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Interstitial | ❌ | ❌ | ❌ | ❌ | ❌ | ✔ | ❌ |
| Special Section | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ❌ |
| ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔ |
*Premium Takeovers require a Premium Billboard unit in addition to the static units listed here. Please see the Premium Billboard spec page for details.
Production Timeline
IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit and set it live. This does not account for other phases of the campaign setup, such as IO approvals and booking. Timelines vary depending on who is responsible for designing the ad unit.
- All timelines begin when design assets are received and approved by IMDb.
- All timelines end when the ad unit is live on IMDb properties.
| Client Built Timeline | 2 business days |
| IMDb Built Timeline | 5 business days |
Asset Deliverables
If building 3rd-party served ads, please follow the guidelines provided by your publisher.
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.
- Client Designed
- Static units in .jpg format (please use IMDb PSD template)
- Date schedule if multiple date versions are provided
- Clickthrough link
- IMDb Designed
- High resolution layered key art PSDs
- Layered title treatment (with tagline and cast names if they are to be included in the design)
- Advertising copy, legal lines, logos, and rating bugs
- Fonts in .otf or .ttf format
- Design direction and/or pre-existing ad units for reference
- Date schedule if multiple date versions are provided
- Brand guidelines
- Clickthrough link