Promoted Video

The promoted video provides an organic integration that looks and performs like site content rather than an advertisement.

Example of Safe Zone on desktop and mobile

Creative Guidelines

  • Placement: First slot of homepage, above the fold, with video overlay on user click
  • Supported Devices: Desktop and mobile
  • Dimensions: Poster: 675x1000, Video: 16:9 aspect ratio
  • Length: 30 seconds to 5 minutes
  • Formatting: Full HD 1080p


Safe Zone (highlighted in red)

Example of Safe Zone on desktop

Example of Safe Zone on mobile

Asset Specifications

Serving: 1st party only
Video Aspect Ratio: 16:9
Video Length: 30 seconds to 5 minutes
Video Formatting: Full HD 1080p, H.264 file format for optimal results (WMV, AVI and Quicktime acceptable). IMDb does not support ProRes file format
Poster Image: Providing a poster image is optional. The Promoted Video automatically features the main poster image from the title page on IMDb. The Promoted Video poster cannot differ from the title page poster. We do not accept embargoed posters for the Promoted Video. Posters must be live on the title page of IMDb at least 24 hours prior to the Promoted Video launch. The poster cannot contain “tune-in” messaging.
Poster Dimensions: 675x1000 (50GB max file weight)
Promoted Video Restrictions: No video and posters swaps during campaign run.

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client Built Timeline3 business days
IMDb Built Timeline3 business days

Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

  • If IMDb does not already have your preferred poster art ingested to our site, please submit high quality portrait oriented poster art (minimum 675x1000)
  • If IMDb does not already have your preferred video ingested to our site, please submit 720p or 1080p .mov or h.264 video file (we do not support ProRes format)