Promoted Partner Bar
Description
No Template Available
The Promoted Partner Bar is an ad unit above title pages intended to drive users to a destination where the title can be streamed or purchased (i.e. Amazon Video).
Placement: On all IMDb name and title pages below the main nav bar. Below the fold on mobile.
Dimensions: Full ad dimensions vary by platform. Logo area is 200x80px
Timing: Campaign duration is one week, Monday through Sunday. An advertiser is free to buy multiple weeks in a row.
Supported Devices: Desktop, Mobile Web, Mobile Aps (iOS App support is limited to ROS)
An example of the promoted partner bar on a desktop title page, highlighted in red. The promoted partner bar lives below the fold, so the top and bottom of the page have been blurred to focus on the product.
An example of the promoted partner bar on a mobile title page, highlighted in red. The promoted partner bar lives below the fold, so the top and bottom of the page have been blurred to focus on the product.
Production Specifications
| Serving | 1st party only, 3rd party trackers accepted |
| Ad Type | Custom |
| File weight limit of backup image | 2mb |
| Supported Devices | Desktop, Mobile Web, Android App (iOS App not supported) |
| Copy Requirements | Headline: 60 character max, Sub-headline: 30 character max. Emojis are not supported. |
| Logo Dimensions | 200x80px |
| Logo Images | Maximum of 4 images |
Asset Deliverables
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.
Promoted Partner Bar
- High resolution logo images - light and dark versions of logos to accommodate various background colors
- Logos in .png format
- Messaging, CTA and date schedule
- Clickthrough link
Production Timeline
IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
- All timelines begin when design assets are received and approved by IMDb.
- All timelines end when the ad unit is live on IMDb properties.
| IMDb Built Timeline | 2 business days |
