IMDb offers reduced SLA products for customers with little to no assets. There are also ways to hold the page at 100% SOV with products like the Enhanced Title Page. This should be discussed with the Creative campaign manager on the campaign.
Premium Title Page
PTPs give advertisers 100% share-of-voice of their title page throughout the entire lifecycle of the content. The customized page helps advertisers deliver the best first impression possible, by controlling the message of their earned media with a larger creative canvas.
Advertisers can unlock a single PTP for a 1 year flight duration at the gated spend investment noted on the IMDb Rate Card. The PTP should be title specific and should not advertise any other title other than the movie or show page that it is running on. Due the the custom nature of the PTP, a kick off call is required before work can begin on the Premium Title Page. All assets must also be delivered to the best of the advertisers' ability at least 24 hours prior to the call so that the Creative studio can come to the Kickoff call with ideas ready to brainstorm.
This page will walk through the requirements for all versions of the PTP.
- 1860x1000px Intro Video, up to 8 seconds long (no audio)
- 1920x1080px Wrap
- Custom navigable sections
- Custom 300x600px double rectangle
- Optional countdown timer (under 99 days)
- 96x56px animated IMDb logo
- Up to 5 date messages
- Up to 3 home entertainment date messages
- Placement: Top of page
- Dimensions: 1860x1000px
- Length: Up to 8 seconds
- Frequency capped autoplay: None
- Provide a video which is formatted to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped. For intro videos it is ideal that there is no messaging in the video.
- Include sound or a video that requires sound to understand the context
- Include a ‘close’ button in the video
- Include any gore, overt violence, or overly sexual material
Desktop Premium Title Page
Upon page load, the User is served a large full bleed 8 second muted intro video. Once the intro finishes the experience resolves to a landing page. This can feature the Title treatment and date messaging or feature the key art as hero. From this landing experience, the user can click on any main navigation items to explore more about a given title. This is where the advertiser can feature exclusive custom sections for their PTP (i.e. videos, images, character bios, synopsis, etc.). The expectation for this resolve state is discussed on the kick off call. The PTP can also include an animated IMDb logo customized to emulate the advertiser’s brand.
A Desktop Premium Title Page is comprised of:
Creative Guidelines
Intro Video
1860x1000px muted intro video will play out on page load and resolve to the landing experience.
Safe Zone (filled in red)
✔ Do:
✘ Do not:
- Placement: Top area above IMDb content, with cascading sleeves
- Dimensions: Custom top area with a maximum height of 700px and a maxmium width of 1024px; 1920x1080px wrap
- Up to 8 gallery images
- Up to 3 trailers
- Up to 6 character bios or character galleries
- Film/story synopsis
- Behind the scenes videos
- Provide videos formatted to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped
- Provide a 970x250 billboard unit for unsupported browsers
- The Desktop PTP can incorporate characters and key art given that they stay within the designated safe zones
- Provide videos over 5 minutes in length
- Excessively cover up video content with characters
- Include copy or date messaging in the sleeves
Hero Unit
The Hero unit of the Desktop PTP is the main canvas on which to tell the story for a given title. This section can house all additional sections for the PTP. On the kick-off call, the advertiser can discuss with their IMDb designer which sections make sense given their assets and what assets might be required to achieve a specific experience.
Additional sections can include:
Safe Zone (filled in red)
✔ Do:
✘ Do not:
- Placement: Right hand side within IMDb page content
- Dimensions: 300x600px
- Rotating character gallery
- Rotating image gallery
- Countdown timer (under 99 days)
- Multiple CTAs
- Subtle looping animation
- Keep all messaging, title treatments, and CTAs within the 300x600px area
- Include animated messaging, assets, or title treatments
Double Rectangle Unit
The PTP features a custom 300x600px Double Rectangle unit to feature secondary key art, clickthrough CTAs, a countdown timer, and other custom features. The countdown timer must be under 99 days away. The Double Rectangle can also include all date messaging that the Hero unit has.
Optional:
Safe Zone (filled in red)
✔ Do:
✘ Do not:
- Placement: In the Top Nav on the left
- Dimensions: 96x56px
- Animation: Occurs on mouse hover
- Duration: No longer than 3 seconds
- Keep the “b” in IMDb, lowercase
- Lowercase the “IMD“
Animated Custom IMDb Logo
Safe Zone (filled in red)
✔ Do:
✘ Do not:
- Fallback Billboard: 170kb
- Fallback Double Rectangle: 170kb
Desktop Asset Specifications
Serving: 1st party
Core Dimensions: Custom Hero, 300x600px Double Rectangle
File Weight Limit of Backup Images:
Supported Devices: Desktop
Supported Date Messaging: Up to 5 unique date messages; Up to 3 unique messages for home entertainment
Autoplay Duration: Intro video up to 8 seconds; Full trailer up to 5 minutes
User Initiated Video Play Duration: Maximum of 5 minutes (300 seconds)
Restrictions: Available on Title Pages only
Formatting: All ads must be Title-centric
Tablet Premium Title Page
The Tablet Premium Title Page consists of a standard IMDb Leaderboard Banner, which is built at 1456x180 and displays at 728x90. This is a static unit.
- Above-the-fold 320x300px (640x600) Hero unit
- Below-the-fold 320x300px (640x600) Secondary unit
- Inline 320x100px (640x200) Tertiary unit
Mobile Premium Title Page
The Mobile Premium Title Page (mPTP) includes inline, site-served custom ad units: three units on mobile apps, and two units on mobile web. The mPTP can also have up to 5 unique date messages each and multiple unique clickthrough URLs for each unit on the page.
A Mobile Premium Title Page lives above the fold and inline, on mobile web, IOS app, and Android app and is comprised of:
- Placement: Top of page
- Dimensions: Built at 640x600px, displayed at 320x300px
- 2 second intro video
- Make a clear call to action (can be unique from other banners)
- Provide legible title treatment
- Include animation over 2 seconds in length - this increases load times
Creative Guidelines
Custom Hero
The Custom Hero unit 320x300px (640x600px) runs above the fold on all mobile phone platforms. This unit is custom by nature and can feature a short intro video. This intro video will need to be crunched down and converted to a jpg sequence to support quick load times, but can be provided as an .mov. The advertiser may have multiple CTAs on this top section including a trailer button. This top ad unit must be immediately recognizable as the title page that the unit is advertising and should have a clear, legible title treatment.
Optional for this unit:
Safe Zone (filled in red)
✔ Do:
✘ Do not:
- Placement: Below the fold, inline
- Dimensions: Built at 640x600px, displayed at 320x300px
- Image galleries up to 8 images
- Up to 3 trailers
- Up to 6 character bios or character galleries
- Film/story synopsis
- Behind the scenes videos
- Make a clear call to action (can be unique from other banners)
- Provide legible title treatment
- Match the same creative as the Hero Unit
Secondary Unit
The Secondary Unit is a canvas in which to tell a broader story further down the page. This section can feature a custom character gallery with up to 5 characters complete with readable bios, an image gallery with up to 8 images, a trailer section with up to three trailers, OR a story synopsis section. The details regarding this section can be discussed in the kick off call with and IMDb designer. this section has an optional CTA, though it is recommended that the advertiser utilize this real-estate to drive further traffic to a possible secondary URL/ticketing destination.
Optional for this unit (choose ONE):
Safe Zone (filled in red)
✔ Do:
✘ Do not:
- Placement: Below the fold, inline
- Dimensions: Built at 640x200px, displayed at 320x100px, unless otherwise discussed
- Make a clear call to action (can be unique from other banners)
- Provide legible title treatment
- Match the same creative as the Hero Unit
Tertiary Unit
The Tertiary Unit is the last ad placement on the MPTP. This unit will exist on Mobile apps: Android and iOS. It is not currently available on Mobile Web. This unit by default is a static 320x100px (640x200px) tall banner but can be customized to be a 320x300 (640x600px) custom unit given additional creative assets. This must be discussed on the kickoff call as it will be a change in spec and require QA approvals.
Safe Zone (filled in red)
✔ Do:
✘ Do not:
Asset Specifications
Serving: 1st party
Core Dimensions: 640x600px, 640x200px
Supported Devices: iOS app, Android App, mobile web
Supported Date Messaging: Up to 5 unique date messages; Up to 3 unique messages for home entertainment
User Initiated Video Play Duration: Maximum of 5 minutes (300 seconds)
Restrictions: Available to Title Pages only
Formatting: All ads must be title-centric.
FAQs
What if I will have my assets later, but want to go live sooner with what I have now?
Can I go live with an ETP if I’m waiting for the PTP to be built?
This should be discussed with the Creative Campaign Manager associated with the account.
Can my agency build their own PTP?
Yes, but this must first be brought up with the Creative Campaign manager assigned to the campaign.
What if I have multiple videos that I would like to feature for the Teaser PTP?
The Teaser PTP currently only supports one video at a time, but this can be discussed on the kick off call. Adding more videos is custom work not supported in the template, and may extend the SLA.
Can I view the mobile PTP in landscape orientation on my phone?
Landscape orientation is not supported on either app for IMDb.
- Custom size top video no larger than 1008x560
- 96x56px static IMDb logo
- 300x600px double rectangle
- Static 1920x1080px Wrap
- 1860x1000px muted intro video
- Optional countdown timer (under 99 days)
- Up to 5 date messages
- Up to 3 home entertainment date messages
- Placement: Top of page
- Dimensions: 1860x1000px
- Length: Up to 8 seconds
- Frequency capped autoplay: None
- Provide a video which is formatted to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped. For intro videos it is ideal that there is no messaging in the video.
- Include sound or a video that requires sound to understand the context
- Include a ‘close’ button in the video
- Include any gore, overt violence, or overly sexual material
In the case that there are limited assets and/or rushed launch dates, IMDb can create a Teaser PTP (sometimes referred to as the “early out PTP“) to conquest the page as soon as possible (15 day SLA). The only required assets include key art, fonts, and videos.
The Desktop Teaser PTP features a muted intro video that resolves to a Hero state featuring a muted auto playing trailer up to 5 minutes and a full-bleed wrap. At any point, the User can click to replay the trailer with audio. The teaser PTP also features an area below the video where the advertiser can place their title treatment, click-through CTA and date messaging. All of which will be discussed in the kick off call with an IMDb UX designer.
Within the body of the IMDb content is a Double Rectangle unit that the Advertiser can use to feature a secondary CTA or a countdown timer leading up to the release of the title.
Lastly, the Teaser PTP also features a static custom IMDb logo. With the proper assets provided IMDb will design an IMDb logo for the top nav of the site that is styled around the advertiser’s brand.
Up to five unique dates messages can be accommodated within the Teaser PTP where each date message can swap out over a provided schedule. Advertisers are also given the option to update their PTP if their title enters a home entertainment marketing cycle. IMDb will update all video, date messaging, and CTA copy/clickthrough’s for up to three unique messages.
A Desktop Premium Title Page is comprised of:
Creative Guidelines
Intro Video
1860x1000px muted intro video will play out on page load and resolve to the landing experience.
Safe Zone (filled in red)
✔ Do:
✘ Do not:
- Placement: Top area with cascading sleeves
- Dimensions: Custom top area with a maximum height of 700px and a maxmium width of 1024px; 1920x1080px wrap
- Length: Up to 8 seconds
- Frequency capped autoplay: None
- Provide videos formatted to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped
- Provide a 970x250 billboard unit for unsupported browsers
- The Desktop PTP can incorporate characters and key art given that they stay within the designated safe zones
- Provide videos over 5 minutes in length
- Excessively cover up video content with characters
- Include copy or date messaging in the sleeves
Resolve Hero Unit with Autoplay Trailer
The Hero Unit of the Teaser PTP prominently features key art and one video on resolve. Elements such as characters can overlay the video slightly, but all subjects must remain with the visible safe zones* or risk getting cut off by users with smaller screens.
Safe Zone (filled in red)
✔ Do:
✘ Do not:
- Placement: Right hand side within IMDb page content
- Dimensions: 300x600px
- Countdown timer (under 99 days)
- Keep all messaging, title treatments, and CTAs within the 300x600px area
- Include only one clearly defined CTA
- Include animated messaging, assets, or title treatments
Double Rectangle Unit
The Teaser PTP includes a 300x600px Double Rectangle unit, which can feature secondary key art, clickthrough CTAs, or a countdown timer. The countdown timer must be under 99 days away. The Double Rectangle can also include all date messaging that the Hero unit has.
Optional:
Safe Zone (filled in red)
✔ Do:
✘ Do not:
- Placement: In the Top Nav on the left
- Dimensions: 96x56px
- Keep the “b” in IMDb, lowercase
- Lowercase the “IMD“
Static Custom IMDb Logo
Safe Zone (filled in red)
✔ Do:
✘ Do not:
- Fallback Billboard: 170kb
- Fallback Double Rectangle: 170kb
Desktop Asset Specifications
Serving: 1st party
Core Dimensions: Custom Hero, 300x600px Double Rectangle
File Weight Limit of Backup Images:
Supported Devices: Desktop
Supported Date Messaging: Up to 5 unique date messages; Up to 3 unique messages for home entertainment
Autoplay Duration: Intro video up to 8 seconds; Full trailer up to 5 minutes
User Initiated Video Play Duration: Maximum of 5 minutes (300 seconds)
Restrictions: Available on Title Pages only
Formatting: All ads must be Title-centric
- Static above-the-fold 320x300px (640x600) Hero unit
- Static below-the-fold 320x100px (640x200) Tall Banner unit
The Teaser Mobile Premium Title Page (Teaser MPTP) consists of two First party served static inline slots on the Mobile title page across mobile web, mobile apps: iOS and Android. A Static 320x300px (640x600px) runs at the very top above the fold. The Second unit on the page is a static 320x100px (640x200px) Tall Banner below the fold. The Teaser MPTP conquests the page removing all other advertisements for up to one year. The Teaser MPTP can have up to 5 unique date messages each and a singular clickthrough URL for each placement on the page.
Note: Please be aware that landscape orientations are not supported on our apps.
A Mobile Premium Title Page lives above the fold and inline, on mobile web, IOS app, and Android app and is comprised of:
- Placement: Top of page
- Dimensions: Built at 640x600px, displayed at 320x300px
- Make a clear call to action (can be unique from other banners)
- Understand that the entire unit is clickable
- Include two CTAs
Creative Guidelines
Static Hero
The Static Hero unit is a static banner with a singular click through URL. It can have 5 unique date messages that change out over a given schedule. It is encouraged that an advertiser identifies a main KPI that they would like to deliver on and make that the default clickthrough for the top unit. This top unit can click out to a external site, an internal IMDb page, or a click to play video using the IMDb full screen video player. Currently, this product only supports one video at a time.
Safe Zone (filled in red)
✔ Do:
✘ Do not:
- Placement: Below the fold, inline
- Dimensions: Built at 640x200px, displayed at 320x100px
- Make a clear call to action (can be unique from other banners)
- Understand that the entire banner is clickable
- Include 2 CTAs
Static Tall Banner
The Static Tall banner is unique from the Static Hero unit in that is can have completely different date messaging and a clickthrough URL. It is encouraged that the advertiser have an alternate/secondary KPI for this unit (watch trailer, get tickets, learn more)
Safe Zone (filled in red)
✔ Do:
✘ Do not:
Asset Specifications
Serving: 1st party
Core Dimensions: 640x600px, 640x200px
Supported Devices: iOS app, Android App, mobile web
Supported Date Messaging: Up to 5 unique date messages; Up to 3 unique messages for home entertainment
User Initiated Video Play Duration: Maximum of 5 minutes (300 seconds)
Restrictions: Available to Title Pages only
Formatting: All ads must be title-centric.
Production Timeline
IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
- All timelines begin when design assets are received and approved by IMDb.
- All timelines end when the ad unit is live on IMDb properties.
- PTP IMDb Built Timeline: 25 days
- Teaser PTP IMDb Built Timeline: 15 days
Asset Deliverables
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.
Premium Title Page
- No more than three 1920x1080px trailers provided as .mp4, no longer than 5 minutes and less than 500mb
- Slate image for trailer provided as .jpg, no larger than 5mb
- Full layered, high resolution key art, no larger than 10gb
- Additional layered PSD character art or imagery no larger than 2gb each
- High resolution PSD of title treatment, no larger than 2gb
- All available fonts
- Kick off call and written creative guidance
- Date messaging and schedule
- Clickthrough CTA copy and clickthrough URL
- Relevant branding/ style guide materials for use in keeping button styles consistent across campaign.
Optional
- Maximum of 6 Character synopsis/bios provided in word doc format
- Story synopsis provided in a word doc
- Tool kit animation files as .mov with transparency preserved, no larger than 1gb each
- 2 second intro video as .mov, less than 100mb (will convert to .jpg sequence)
- Additional 1920x1080px videos
- Up to 10 high resolution gallery images provided as .jpg, no larger than 100mb each