Premium Name Page

The Cross-screen Premium Name Page (PNP) is a character-forward custom ad opportunity that takes over a given actors name page for up to 4 weeks. The PNP lives on all of our platforms: desktop, mobile web, iOS, Android.

The PNP should cater to a specific character or spokesperson and should not include any other characters that do not relate to the given actor the page it is placed on. Using Star Wars as an example for instance, when a User arrives on the Name Page for Harrison Ford, they should only see PNP creative featuring him in his role for Han Solo. They should not see any art centered around Luke Skywalker or Princess Leia as that would cause confusion on the part of our Users that are only interested in IMDb information regarding Han Solo.

This page will walk through the requirements for all versions of the PNP.

Desktop Premium Name Page

The Desktop Premium Name Page plays an intro video upon page load (intro state). Once the intro video finishes, the trailer will auto-play within the unit and the actor image will animate for 8 seconds (resolve state).

When the User clicks to replay the trailer, the full length trailer will expand out to 970x500px and play through the full trailer with audio (expanded trailer state). The User can then close the unit with the “X” button in the upper right hand part of the video. Clicking that “X” button will collapse the video down to the initial billboard size and display the slate image where the auto playing video was before. On unsupported or low latency browsers, the User will be served a static billboard unit as a fallback option. This fallback option must display evergreen messaging as it cannot be date targeted.

A Desktop Premium Name Page lives above the fold at the top of all IMDb Name pages and is comprised of:

  • A 444x250px trailer video, which may have up to 30 seconds of muted autoplay
  • An expanded 970x500px trailer which can be up to 5 minutes long
  • A 212×316px animated character overlay, up to 8 seconds long
  • Trailer slate image at 970x500px and 444x250px
  • Standard static 970x250px billboard, serves as the static back up for users who can't be served the animated version. May also be used as the resolve if a full trailer is not required
  • Static wrap, 1920x1080px
  • Static 300x250px Companion unit
  • Optional 444x250 intro video, with up to 10 seconds of autoplay

    Creative Guidelines

    The Premium Name Page is divided up into two main states: 1) the resolve state, and 2) the expanded trailer state. Each state is listed below with guidelines. The Desktop PNP also comes with a 300x250 Companion unit as well as an animated character overlay video listed below

    Resolve State

    The Resolve State consists of two main parts, the trailer video with slate image (444x250px) and the clickable static side panel (526x250px).

    Trailer Video and Slate Image

    A 444x250px video that fills the left side of the billboard image. 20 seconds of muted autoplay video will play through here with a semi-transparent play button over top. Once the video finishes its initial 20 second play-through, it will resolve to a slate image.

    • Placement: Top of page
    • Dimensions: 444x250px
    • Length: Up to 20 seconds
    • Frequency capped autoplay: Plays once per 24 hours

    Safe Zone (filled in red)

    ✔ Do:
    • Use video that is engaging and provides context to the title
    • Provide a 444x250px video to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped
    • Provide a still that features character or background scenery
    ✘ Do not:
    • Use letterboxed video (black bars on top and bottom) — the content should be reformatted to fill the full frame
    • Include any buttons or CTAs within the video
    • Include any buttons, logos, messaging or CTAs within the still
    Clickable Static Side Panel

    The 526x250px clickable static side panel is where all date messaging, call to actions, and secondary copy can live. Character faces should be visible in this area as well.

    • Placement: Top of page
    • Dimensions: 526x250px

    Safe Zone (filled in red)

    ✔ Do:
    • Keep all messaging, title treatments, and CTAs within the 526x250px safe area
    • Include at only one clearly defined CTA
    ✘ Do not:
    • Include hover states on buttons/CTAs
    • Include animated messaging and/or title treatments

    Expanded Trailer State

    Once the User clicks on the video to replay it with sound, the trailer will expand out to 970x500px and start playing the full length trailer.

    • Placement: Top of page
    • Dimensions: 970x500px
    • Length: Up to 5 minutes

    Safe Zone (filled in red)

    ✔ Do:
    • Use video that is engaging and provides context to the title
    • Provide a 970x500px video to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped
    • Provide a still that features character or background scenery
    ✘ Do not:
    • Include “X” buttons on video
    • Include black bars in the provided video
    • Include animated messaging and/or title treatments

    Intro Video (Optional)

    An optional 444x250 video which autoplays before the trailer, a maximum of 10 seconds. This intro video must include a CTA (different from the CTA in the Static Resolve) and a 1px frame. Note: if the Intro Video is used, the trailer video will NOT autoplay.

    • Placement: Top of page
    • Dimensions: 444x250px
    • Length: Up to 10 seconds
    • Frequency capped autoplay: Plays once per 24 hours

    Safe Zone (filled in red)

    ✔ Do:
    • Use video that is engaging and provides context to the title
    • Include a CTA in the video that is different from the CTA in the resolve
    • Provide a 444x250 video to ensure all messaging, subtitles, logos, CTA, and text elements within the video do not get cropped
    ✘ Do not:
    • Use letterboxed video (black bars on top and bottom) — the content should be reformatted to fill the full frame
    • Include a ‘close’ button in the video
    • Provide a video that requires sound

    Static Companion Unit

    The Desktop PNP also includes a Static 300x250px Companion unit. This unit can be branded for the overall title and can show other characters if need be.

    • Placement: Under the top ad on the right hand side
    • Dimensions: 300x250px

    Safe Zone (filled in red)

    ✔ Do:
    • Keep all messaging, title treatments, and CTAs within the 300x250px area
    • Include at only one clearly defined CTA
    ✘ Do not:
    • Include hover states on buttons/CTAs
    • Include animated messaging and/or title treatments

    Character Video Overlay

    The Desktop PNP includes a 212×316px Video Overlay for the actor image on the Name Page. This is an animation that can be up to 8 seconds long and overlay will play after the intro video completes. It can be replayed at any time by clicking a replay button in the top right of the actor image.

    • Placement: Over top of the actor image after the intro video plays through
    • Dimensions: 212×316px
    • Length: Up to 8 seconds
    • Frequency capped autoplay: Plays once per 24 hours

    Safe Zone (filled in red)

    ✔ Do:
    • Provide as video
    ✘ Do not:
    • Include buttons/CTAs
    • Include a ‘close’ button in the video
    • Include copy or date messaging
    • Include sound
    • Other actors in the video

    Static Wrap

    This is an image that will live behind the ad and site content on IMDb. It should be static and should serve to enhance the main creative, not detract from it. No character faces, logos, messaging, or legal should be anywhere in the background.

    By default, the background does not scroll down the page with the user, but fades to a solid color. If a fixed background is desired, please request that functionality in the creative brief.

    • Placement: Behind main creative and IMDb site content, visible surrounding content
    • Dimensions: 1920x1080px

    Safe Zone (filled in red)

    ✔ Do:
    • Provide relevant pattern, texture, or colored assets
    • Keep in mind that while the dimensions of the full image are 1920x1080px, some elements may get cut off on smaller browsers
    ✘ Do not:
    • Include additional messaging or character faces in the sleeves
    • Include CTAs in the background (they will not be clickable)

    Static Custom IMDb Logo

    A custom IMDb logo is the best way to add that little bit of extra flare to your name page by altering the IMDb logo in the style of your title.

    • Placement: In the Top Nav on the left
    • Dimensions: 96x56px

    Safe Zone (filled in red)

    ✔ Do:
    • Provide static unit only.
    • Keep the “b” in IMDb, lowercase.
    ✘ Do not:
    • Lowercase the “IMD“ part of the logo or uppercase the ‘b’ part of the logo.

    Desktop Asset Specifications

    Serving: 1st party
    Core Dimensions: 970x250px, 970x500px expanded
    File weight limit of backup elements:

    • 526x250 Static Side Panel: 170kb
    • Fallback Billboard: 170kb
    • Trailer Video: 2mb
    • Intro Video: 300kb
    • 444x250 Trailer Still: 170kb
    • 970x500 Trailer Still: 170kb
    • Static Background: 170kb

    Supported Devices: Desktop
    Supported Date Messaging: Up to 5 unique date messages
    Autoplay Duration: Maximum of 30 seconds total (Intro Video and Trailer Video combined)
    Autoplay Frequency: Displays once per 24 hours
    User Initiated Video Play Duration: Maximum of 5 minutes (300 seconds)
    Intro Video: Up to 10 Seconds
    Actor Overlay Animation:
    Up to 8 seconds
    Trailer Video:
    Up to 5 minutes
    Restrictions:
    Available on Name Pages only
    Formatting:
    All ads must be character-centric.

Tablet Premium Name Page

    The Tablet Premium Name Page consists of a standard IMDb Leaderboard Banner, which is built at 1456x180 and displays at 728x90. This is a static unit that lives below the actor image and bio.

Mobile Premium Name Page

    The Mobile Premium Name Page consists of two separated Static Banner ads that can each have their own CTAs and unique messaging. Each banner can click to play a fullscreen trailer as well using the IMDb fullscreen video player on all mobile platforms.

    A Mobile Premium Name Page lives above the fold at the top of all IMDb Name pages on mobile web, IOS app, and Android app and is comprised of:

    • Inline Static full-bleed 320x300px (640x600) Top Banner
    • Inline Static full-bleed 320x100px (640x200) Tall Banner

    Creative Guidelines

      Top Banner

      The Top Banner will live above the actor image on mobile and suppress the actor’s hero video (this video often displays the actor’s most popular videos on IMDb and could show an unrelated title to the one the PNP is advertising)

      • Placement: Top of page
      • Dimensions: Built at 640x600px, displayed at 320x300px

      Safe Zone (filled in red)

      ✔ Do:
      • Provide relevant character assets
      • Keep in mind that this will be the first things Users see when visiting the actors page on load. The character image should be as identifiable to the actor as possible - the exception would be for animated characters or voice actors.
      • Include actor billing (optional)
      ✘ Do not:
      • Include additional characters that do not relate to the Name Page actor
      • Include more than one CTA

    Tall Banner

    The Tall Banner will live below the fold and can display separate messaging, CTAs and clickthroughs from the top ad unit. This unit can click out to the title page on IMDb for a given title or click to an external ticketing site.

    This unit can click to play a fullscreen trailer as well with a maximum length of up to 5 minutes.

    • Placement: Below the fold, inline
    • Dimensions: Built at 640x200px, displayed at 320x100px

    Safe Zone (filled in red)

    ✔ Do:
    • Provide relevant character assets
    ✘ Do not:
    • Include more than one CTA

    Asset Specifications

    Serving: 1st party
    Core Dimensions: 640x600px, 640x200px
    Supported Devices: Mobile: mobile web, iOS app, Android App
    Supported Date Messaging: Up to 5 unique date messages
    Restrictions: Available to Name Pages only
    Formatting:
    All ads must be character-centric.

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
IMDb Built Timeline20 business days
Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Premium Name Page - IMDb designed
  • High resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • If you want tap to video function, send video files as .mov or h.264 (we do not support ProRes format) IMDb will encode and host
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Clickthrough link
Photoshop Templates
Download Tablet PSD
Download Mobile PSD