Outstream Video


No Template Available

An inline widget that enables Entertainment advertisers to promote their title on title and name pages on desktop, iOS and Android IMDb app and on the homepage of the iOS and Android app. It provides an organic integrated experience that embeds advertisement like site content.
Placement: Desktop, iOS and Android mobile app. Homepage below the fold (iOS and Android app) and title pages and name pages below the fold (desktop, iOS and Android app).
Dimensions: Video: 16:9 aspect ratio, varies by Device Dimension.
Restrictions: Limit of one call to action, within the CTA area below trailer. Muted auto playing video in APP on iOS and Android. IMDb must host both the image and raw trailer or clip.

Outstream Video - Desktop Demo

Outstream Video - Mobile Demo

Production Specifications
Serving1st party only, 3rd party trackers accepted
Ad TypeCustom
Video16:9 aspect ratio, varies by device dimension
Video Length8s to 3 minutes
Supported DevicesDesktop, iOS and Android Mobile App
Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Outstream Video
  • Trailer length should be within 8 seconds, up to 3 minutes.
  • All timelines end when the ad unit is live on IMDb properties.
  • * No letterboxing above or below the trailer
  • No studio logos, copy/messaging overlaying on the bottom of the trailer
  • CTA Label
  • Clickthrough link
Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
IMDb Built Timeline3 business days