Stop Asian Hate

Amazon Advertising stands with the Asian, Asian American, and Pacific Islander communities in response to increasing violence in the US. We are committed to helping build a country and a world where everyone can live with dignity and free from fear.

Mobile Video Wall

The Mobile Video Wall has a Tall Banner in the top slot paired with a freeform 320x300 unit below the fold. The 320x300 unit lives below the fold and features a 2 second animation that will resolve to a video slate and one CTA. When the user clicks on the video slate it will launch a full video in the IMDb video player.

This unit is the mobile equivalent of the Video Wall product, which consists of the Desktop Video Wall and the Tablet Banner. These units are always sold together.

A Mobile Video Wall is comprised of two creative units. This product lives at the top of the page and below the fold on the IMDb homepage, title pages, and name pages on mobile web, IOS app, and Android app and is comprised of:

  • Inline static full-bleed 320x100px (640x200) Tall Banner
  • Inline full-bleed 320x300px (640x600) Top Banner

    Creative Guidelines

    Tall Banner

    The Tall Banner will live at the top of the IMDb homepage, title pages, and name pages on mobile web, iOS, and Android. This is a static banner with a single CTA.

      Safe Zone (filled in red)

    • Placement: Above the fold, inline
    • Dimensions: Built at 640x200px, displayed at 320x100px

    ✔ Do:
    • Ensure the CTA is consistent between both banners

    ✘ Do not:
    • Include more than one CTA

    Hero Banner

    The Hero Banner will live below the fold on the homepage, title, and name pages on IMDb. It features a 2 second intro video and a resolve with a trailer slate and CTA. Clicking on the trailer slate will bring up a separate video modal.

      Safe Zone (filled in red)

    • Placement: Below the fold, inline
    • Dimensions: Built at 640x600px, displayed at 320x300px

    ✔ Do:
    • Suggest (or provide) the 2 seconds for the intro video
    • Ensure there is a good visual balance between the key art and the trailer slate
    • Ensure the CTA is consistent between both banners

    ✘ Do not:
    • Include more than one CTA

    Asset Specifications

    Serving: 1st party
    Core Dimensions: 640x600px, 640x200px
    Supported Devices: Mobile: mobile web, iOS app, Android App
    Restrictions: Available on the IMDb homepage, and will also display on title and name pages

Photoshop Templates
Download PSD
Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
IMDb Built Timeline15 business days
Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Mobile Video Wall - IMDb designed
  • High resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • Video files as .mov or h.264 (we do not support ProRes format) IMDb will encode and host
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Clickthrough link