Mobile Video Wall

The Mobile Video Wall has a Tall Banner in the top slot paired with a freeform 320x300 unit below the fold. The 320x300 unit lives below the Featured Today section and features a 2 second animation that will resolve to a video slate and one CTA. When the user clicks on the video slate it will launch a full video in the IMDb video player.

This unit is the mobile equivalent of the Video Wall product, which consists of the Desktop Video Wall and the Tablet Banner. These units are always sold together.

A Mobile Video Wall lives above the fold and below the Featured Today section of the IMDb homepage on mobile web, IOS app, and Android app and is comprised of:

  • Inline static full-bleed 320x100px (640x200) Tall Banner
  • Inline full-bleed 320x300px (640x600) Top Banner

    Creative Guidelines

    Tall Banner

    The Tall Banner will live at the top of the IMDb homepage on mobile web, iOS, and Android. This is a static banner with a single CTA.

      Safe Zone (filled in red)

    • Placement: Above the fold, inline
    • Dimensions: Built at 640x200px, displayed at 320x100px

    ✔ Do:
    • Ensure the CTA is consistent between both banners

    ✘ Do not:
    • Include more than one CTA

    Hero Banner

    The Hero Banner will live below the Featured Today section on the homeapge of IMDb. It features a 2 second intro video (please be aware that the intro begins as soon as the page loads, not when the banner is in view) and a resolve with a trailer slate and CTA. Clicking on the trailer slate will bring up a separate video modal.

      Safe Zone (filled in red)

    • Placement: Below the fold, inline
    • Dimensions: Built at 640x600px, displayed at 320x300px

    ✔ Do:
    • Suggest (or provide) the 2 seconds for the intro video
    • Ensure there is a good visual balance between the key art and the trailer slate
    • Ensure the CTA is consistent between both banners

    ✘ Do not:
    • Include more than one CTA

    Asset Specifications

    Serving: 1st party
    Core Dimensions: 640x600px, 640x200px
    Supported Devices: Mobile: mobile web, iOS app, Android App
    Restrictions: Available on the IMDb homepage only

Photoshop Templates
Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
IMDb Built Timeline20 business days
Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Mobile Video Wall - IMDb designed
  • High resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • Video files as .mov or h.264 (we do not support ProRes format) IMDb will encode and host
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Clickthrough link