The Mobile Video Wall has a Tall Banner in the top slot paired with a freeform 320x300 unit below the fold. The 320x300 unit lives below the fold and features a 2 second animation that will resolve to a video slate and one CTA. When the user clicks on the video slate it will launch a full video in the IMDb video player.
This unit is the mobile equivalent of the Video Wall product, which consists of the Desktop Video Wall and the Tablet Banner. These units are always sold together.
A Mobile Video Wall is comprised of two creative units. This product lives at the top of the page and below the fold on the IMDb homepage, title pages, and name pages on mobile web, IOS app, and Android app and is comprised of:
The Tall Banner will live at the top of the IMDb homepage, title pages, and name pages on mobile web, iOS, and Android. This is a static banner with a single CTA.
Safe Zone (filled in red)
The Hero Banner will live below the fold on the homepage, title, and name pages on IMDb. It features a 2 second intro video and a resolve with a trailer slate and CTA. Clicking on the trailer slate will bring up a separate video modal.
Safe Zone (filled in red)
Serving: 1st party
Core Dimensions: 640x600px, 640x200px
Supported Devices: Mobile: mobile web, iOS app, Android App
Restrictions: Available on the IMDb homepage, and will also display on title and name pages
IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
IMDb Built Timeline | 15 business days |
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.