Mobile Banner


Mobile phone banners run across the iPhone app, the Android app, and the Mobile-optimized website for all Phone browsers.
Placement: All phone banners are the same dimension across the iPhone app, Android app, and Mobile Website.
Dimensions: The ad dimension is 320x100 when viewed on device but 640x200 for clients providing assets.
Restrictions: Overlay animation is not available for this ad product

Mobile Banner Example

Mobile banner example

    Production Specifications

    Serving: 1st party only
    Core Dimensions: 640x200 (will display 320x100 on mobile)
    File Weight of Backup Image: 40kb
    Supported Devices: Mobile app and mobile web
    Supported Date Messaging: Up to 5 unique date messages

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client Built Timeline2 business days
IMDb Built Timeline5 business days

Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Mobile Banner - Client design
  • Final designed IMDb Mobile Banner PSD template
  • Include all message, date and CTA changes within separate layers in the PSD
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Clickthrough link
Mobile Banner - IMDb designed
  • High resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Clickthrough link