Mobile Banner

Description

Mobile phone banners run across the iPhone app, the Android app, and the Mobile-optimized website for all Phone browsers.
Placement: All phone banners are the same dimension across the iPhone app, Android app, and Mobile Website.
Dimensions: The ad dimension is 320x100 when viewed on device but 640x200 for clients providing assets.
Restrictions: Overlay animation is not available for this ad product

Mobile Banner Example

Production Specifications

Serving: 1st party only
Core Dimensions: 640x200 (will display 320x100 on mobile)
File Weight of Backup Image: 40kb
Supported Devices: Mobile app and mobile web
Supported Date Messaging: Up to 5 unique date messages

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

All timelines begin when design assets are received and approved by IMDb.
All timelines end when the ad unit is live on IMDb properties.

Client Built Timeline	2 business days
IMDb Built Timeline	5 business days

Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Mobile Banner - Client design

Final designed IMDb Mobile Banner PSD template
Include all message, date and CTA changes within separate layers in the PSD
Fonts in .otf or .ttf format
Messaging, CTA and date schedule
Clickthrough link

Mobile Banner - IMDb designed

High resolution layered key art PSDs
Layered title treatment (with tagline and cast names if you want included)
Advertising copy
Legal line, logos, rating bugs
Fonts in .otf or .ttf format
Messaging, CTA and date schedule
Design direction and/or pre-existing ad units for reference
Brand guidelines
Clickthrough link