Mobile Premium Name Page
The Mobile PNP is a Character-forward custom ad product that takes over a given actors name page for up to 4 weeks. This product consists of two separated Static Banner ads that can each have their own CTAs and unique messaging. Each banner can click to play a fullscreen trailer as well using the IMDb fullscreen video player on all mobile platforms.
The PNP lives on all of our platforms: desktop, mobile web, iOS, Android. The desktop version of the Premium Name Page can be found here
A Mobile Premium Name Page lives above the fold at the top of all IMDb Name pages on mobile web, IOS app, and Android app and is comprised of:
- Inline Static full-bleed 320x300px (640x600) Top Banner
- Inline Static full-bleed 320x100px (640x200) Tall Banner
- Placement: Top of page
- Dimensions: Built at 640x600px, displayed at 320x300px
- Provide relevant character assets
- Keep in mind that this will be the first things Users see when visiting the actors page on load. The character image should be as identifiable to the actor as possible - the exception would be for animated characters or voice actors.
- Include actor billing (optional)
- Include additional characters that do not relate to the Name Page actor
- Include more than one CTA
Creative Guidelines
Top Banner
The Top Banner will live above the actor image on mobile and suppress the actor’s hero video (this video often displays the actor’s most popular videos on IMDb and could show an unrelated title to the one the PNP is advertising)
Safe Zone (filled in red)
✔ Do:
✘ Do not:
- Placement: Below the fold, inline
- Dimensions: Built at 640x200px, displayed at 320x100px
- Provide relevant character assets
- Include more than one CTA
Tall Banner
The Tall Banner will live below the fold and can display separate messaging, CTAs and clickthroughs from the top ad unit. This unit can click out to the title page on IMDb for a given title or click to an external ticketing site.
This unit can click to play a fullscreen trailer as well with a maximum length of up to 5 minutes.
Safe Zone (filled in red)
✔ Do:
✘ Do not:
Asset Specifications
Serving: 1st party
Core Dimensions: 640x600px, 640x200px
Supported Devices: Mobile: mobile web, iOS app, Android App; the Desktop Premium Name Page is the desktop equivalent
Supported Date Messaging: Up to 5 unique date messages
Restrictions: Available to Name Pages only
Formatting: All ads must be character-centric.
Production Timeline
IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
- All timelines begin when design assets are received and approved by IMDb.
- All timelines end when the ad unit is live on IMDb properties.
| IMDb Built Timeline | 20 business days |
Asset Deliverables
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.
Mobile Premium Name Page - IMDb designed
- High resolution layered key art PSDs
- Layered title treatment (with tagline and cast names if you want included)
- Advertising copy
- Legal line, logos, rating bugs
- Fonts in .otf or .ttf format
- If you want tap to video function, send video files as .mov or h.264 (we do not support ProRes format) IMDb will encode and host
- Design direction and/or pre-existing ad units for reference
- Brand guidelines
- Clickthrough link