Mobile Interstitial


As the user swipes through images, they will swipe to the full-screen Interstitial ad unit. As the user completes quiz questions, they will progress to a the full-widget width and height Interstitial ad unit.
Placement: Displayed as the user swipes through images and as the user completes quiz questions within the IMDb site.
Dimensions: 2560x2560
Restrictions: Ad is capped at 2x/day. Landscape orientation is not available for Interstitials between images. Supports 1 call to action and click through link to a landing page. Only displays on iOS devices and mobile website among images. Displays on all platforms between quiz questions
Formatting: Safe zone is 1360x1360. Content outside the safe zone is likely to get cropped, and is not tappable.The minimum font size is 48pt to account for variation in display resolutions—the ad must be legible on small smartphone screens as well as on high-resolution tablets.

Product Demo (click to Play Video)

Production Specifications

Serving1st party only
Ad TypeCustom
Core Dimensions2560x2560
File weight limit of backup image2mb
Supported DevicesBetween images: IMDb Mobile Web and iOS App Between quiz questions: all platforms
Supported Date MessagingUp to 5 unique date messages

Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Interstitial - Client designed

  • Final designed IMDb Interstitial PSD template
  • Include all message, date and CTA changes within separate layers in the PSD
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Clickthrough link

Interstitial - IMDb designed

  • High resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Clickthrough link

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client Built Timeline5 business days
IMDb Built Timeline10 business days

Creative Template