Media Viewer Banner

Banner Unit


As the user swipes through an image gallery, they will be served with a Banner Unit to the bottom of the screen.
Dimensions: 640x100 (will display 320x50 on desktop)
Restrictions: Supports 1 call to action and click through link to a landing page.

Banner Examples

Banner Example 1
Banner Example 2

    Production Specifications

    Serving: 1st party only
    Core Dimensions: 640x100 (will display 320x50 on desktop)
    File Weight of Backup Image: 40kb
    Supported Devices: Desktop and mobile
    Supported Date Messaging: Up to 5 unique date messages

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client Built Timeline2 business days
IMDb Built Timeline5 business days

Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Client designed
  • Final designed IMDb Phone Banner PSD template
  • Include all message, date and CTA changes within separate layers in the PSD
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Clickthrough link
IMDb Designed
  • High resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Clickthrough link