Inline video placement on devices

Inline Video


Inline Video with Poster

Inline Video with Poster

Inline Video without Poster

Inline Video without Poster

An inline widget that enables Entertainment advertisers to promote their title on title and name pages on desktop, mobile web, iOS and Android IMDb app and on the homepage of the iOS and Android app. It provides an organic integrated experience that embeds advertisement like site content.
Placement: Desktop, mobile web, iOS and Android mobile app. Homepage below the fold (iOS and Android app) and title pages and name pages below the fold (desktop, iOS and Android app).
Dimensions: Video: 16:9 aspect ratio, actual size varies by device dimension.
Restrictions: Muted auto playing video in APP on iOS and Android. IMDb must host both the image and raw trailer or clip. Limited preset CTA options. Only allows for ONE date message.

Inline Video - Desktop Demo

Inline Video - Mobile Demo

Production Specifications
Serving1st party only, 3rd party trackers accepted
Ad TypeCustom
Video16:9 aspect ratio, varies by device dimension
Video Length6s to 3 minutes
Supported DevicesDesktop, iOS and Android Mobile App
Subheadline Copy (required)70 characters max
Headline Copy40 characters max
Slate image1280x720px jpg
Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Inline Video
  • Trailer length should be a minimum of 6 seconds, up to 3 minutes.
    • Provided as 1080p MP4
    • No letterboxing above or below the trailer
    • No studio logos, copy/messaging overlaying on the bottom of the trailer
  • CTA - choose from the following:
    • Learn More
    • Visit Site
    • Get Tickets
    • Buy Now
    • Book Tickets
    • Watch Now
  • Headline
  • Subheadline
  • Clickthrough URL
  • Slate image as a JPG
Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
IMDb Built Timeline3 business days