Enhanced Title Pages (ETPs) give advertisers 100% share-of-voice of all ad placements on a related title page (main and sub-pages). The desktop experience showcases an above-the-fold, click-to-play video asset, while the mobile/tablet includes standard display banners to block competitive advertisers from appearing on the page. On desktop, the advertiser can choose from light or dark theme. On Tablet, the user is served a tablet banner, and on mobile web and mobile apps, the User is served a tall banner at the top of the page.
The Desktop ETP will serve a large click-to-play video at the top of the page framed with a light or dark theme that will adjust the page CSS and the background static wrap. The video controls and main CTA will appear on hover over the video.
Safe Zone (highlighted in red)
Serving: 1st party only
Core Dimensions: 970x546 video and slate image; 300x250 companion
File Weight of Backup Image: 70kb
Supported Devices: Desktop only
Across Tablet apps, there will be a 728x90 (1456x180px) static tablet banner that runs at 100% SOV on the title page and its sub pages.
Across the IMDb mobile website, there will be a 320x100 (640x200px) static tall banner and 300x250 (600x500) static rectangle that run at 100% SOV on the title page and its’ subpages.
Across the IMDb mobile apps, there will be a 320x100 (640x200px) static tall banner that run at 100% SOV on the title page.
IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
Client Built Timeline | 1 business day |
IMDb Built Timeline | 5 business days |
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.