Cross-Screen Enhanced Title Page

Enhanced Title Pages (ETPs) give advertisers 100% share-of-voice of all ad placements on a related title page (main and sub-pages). The desktop experience showcases an above-the-fold, click-to-play video asset, while the mobile/tablet includes standard display banners to block competitive advertisers from appearing on the page. On desktop, the advertiser can choose from light or dark theme. On Tablet, the user is served a tablet banner, and on mobile web and mobile apps, the User is served a tall banner at the top of the page.

Desktop Enhanced Title Page

Desktop Enhanced Title Page
Desktop Enhanced Title Page and Dark Theme

The Desktop ETP will serve a large click-to-play video at the top of the page framed with a light or dark theme that will adjust the page CSS and the background static wrap. The video controls and main CTA will appear on hover over the video.

Creative Guidelines

  • Placement: Top of page
  • Dimensions: Video and slate image: 970x546px; 300x250 companion
  • Length: Up to 5 minutes (300 seconds) of user-initiated video

Safe Zone (highlighted in red)

Safe Zone (highlighted in red)

✔ Do:

  • Provide a 970x546 video to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped
  • Choose a CTA from the list provided

✘ Do not:

  • Have copy or CTAs in the video slate

Asset Specifications

Serving: 1st party only
Core Dimensions: 970x546 video and slate image; 300x250 companion
File Weight of Video: 50mb
File Weight of Backup Image: 70kb
Supported Devices: Desktop only

Tablet Enhanced Title Page (app only)

    static tablet banner

    Across Tablet apps, there will be a 728x90 (1456x180px) static tablet banner that runs at 100% SOV on the title page and its sub pages.

Mobile Enhanced Title Page

    Mobile App

    IMDb mobile apps

    Across the IMDb mobile apps, there will be a 320x100 (640x200px) static tall banner that run at 100% SOV on the title page.

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines end when the ad unit is live on IMDb properties.
  • All timelines begin when design assets are received and approved by IMDb.
Client Built Timeline1 business day
IMDb Built Timeline5 business days

Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Enhanced Title Page - IMDb or Client designed
  • CTA - choose from the following:
    • Learn More
    • Visit Site
    • Get Tickets
    • Buy Now
    • Book Tickets
    • Watch Now
  • Clickthrough URL that matches functionality of the CTA (ticketing available if the CTA says 'Get Tickets')
  • Title of the video no more than 50 characters in length. IE "Star Wars: A New Hope - Trailer World Premier“
  • Video slate - 970x546px jpg/png. Still image only - no copy or CTAs
  • Official site link or Clickthrough link
  • Video file as an .MP4 resized to 970x546px, max length of 300 seconds.
  • Specify Light or Dark Theme
  • Static 300x250 rectangle provided as .jpg - no larger than 60kb