Cross-Screen Enhanced Title Page
Enhanced Title Pages (ETPs) give advertisers 100% share-of-voice of all ad placements on a related title page (main and sub-pages). The desktop experience showcases an above-the-fold, click-to-play video asset, while the mobile/tablet includes standard display banners to block competitive advertisers from appearing on the page. On desktop, the advertiser can choose from light or dark theme. On Tablet, the user is served a tablet banner, and on mobile web and mobile apps, the User is served a tall banner at the top of the page.
Desktop Enhanced Title Page
The Desktop ETP will serve a large click-to-play video at the top of the page framed with a light or dark theme that will adjust the page CSS and the background static wrap. The video controls and main CTA will appear on hover over the video.
- Placement: Top of page
- Dimensions: Video and slate image: 970x546px; 300x250 companion
- Length: Up to 5 minutes (300 seconds) of user-initiated video
Safe Zone (highlighted in red)
- Provide a 970x546 video to ensure all messaging, subtitles, logos, and text elements within the video do not get cropped
- Choose a CTA from the list provided
✘ Do not:
- Have copy or CTAs in the video slate
Serving: 1st party only
Core Dimensions: 970x546 video and slate image; 300x250 companion
File Weight of Video: 50mb
File Weight of Backup Image: 70kb
Supported Devices: Desktop only
Tablet Enhanced Title Page (app only)
Across Tablet apps, there will be a 728x90 (1456x180px) static tablet banner that runs at 100% SOV on the title page and its sub pages.
Mobile Enhanced Title Page
Across the IMDb mobile website, there will be a 320x100 (640x200px) static tall banner and 300x250 (600x500) static rectangle that run at 100% SOV on the title page and its’ subpages.
Across the IMDb mobile apps, there will be a 320x100 (640x200px) static tall banner that run at 100% SOV on the title page.