Enhanced Title Page

The Enhanced Title Page (ETP) gives advertisers 100% share of voice of their title page (main and subpages) across all devices. The ETP is a fully templatized creative format that utilizes standard inputs to dynamically generate the creatives. The above-the-fold units showcase a large video display unit with an auto-play video asset, logo integration, CTA, and optional date messaging. An accompanying below-the-fold unit is included, which can feature a smaller video display, or an IAB standard static. Tablet app features a large video display unit in the center of the screen. On all devices, competitive advertisers are blocked from appearing on the page.

Creative components

1. Video file and slate image

• The first six seconds of the video will auto-play, then resolve to the slate image. The total video length can be up to five minutes (300 seconds) of user-initiated video.
• Avoid baking in title treatment overlays or logos, particularly in the bottom third of the video, as they may be covered by content or video controls.
• Choose a clear, well-lit and/or brightly colored slate image. Do not include CTAs in the video slate image.

• The ETP supports a square logo image and accompanying text title. The title text is displayed in Roboto font and cannot be changed. Maximum amount of characters is 25, including spaces. The logo image can be displayed as a .JPG or .PNG image.
• 400x400px for the logo image. This asset is used cross-platform, so actual display dimensions vary.
• Please ONLY include the logo in the logo image.
• If using a .PNG with a transparent background, please make sure the title is white or light colored, as the ETP background will be a dark color. White, light, and/or small shadows are encouraged to have the most contrast between the logo and the background.

• Messaging is always displayed in Roboto font and cannot be changed. Maximum amount of characters is 50, including spaces.
• Line breaks cannot be added.

• The font face, size, and color of the Call to Action text cannot be changed.
• CTA options:
• Book tickets
• Get tickets
• Learn more
• Discover more
• Preorder now
• Stream now
• Watch now

• The font face, size, and color of legal text cannot be changed. The Legal text will rotate with the Headline text on the smallest mobile units if both fields are used. Maximum amount of characters is 35, including spaces.

• The background of the ETP uses the trailer video to reduce the amount of assets required, but keep visual interest.
• The background video is automatically blurred and darkened to reduce distraction
• The background video plays alongside the primary trailer. If the trailer is paused by the user, the background video is also paused, etc.

• If desired, static banners can be run in the bellow-the-fold placements. For this option, please provide a 600x500 static banner (renders at 300x250).

• Advertisers can request the following creative assets/text be updated to support date messaging. The updated assets/text must be handed over with original assets.
• Video file
• Messaging
• CTA text
• Click-tracking URLs must be provided with original assets at time of creative submission.