Enhanced Title Page

The Enhanced Title Page (ETP) gives advertisers 100% share of voice of their title page (main and subpages) across all devices. The ETP is a fully templatized creative format that utilizes standard inputs to dynamically generate the creatives. The above-the-fold units showcase a large video display unit with an auto-play video asset, logo integration, CTA, and optional date messaging. An accompanying below-the-fold unit is included, which can feature a smaller video display, or an IAB standard static. Tablet app features a large video display unit in the center of the screen. On all devices, competitive advertisers are blocked from appearing on the page.
Desktop Enhanced Title Page

The desktop ETP features a large 970x600 video display unit at the top of the page, and a 300x250 video display unit below the fold. The below the fold placement can also support a standard 300x250 static if desired. For this option, a 600x500 pixel static banner must be provided.
Mobile

The mobile ETP features a 320x250 video display unit at the top of the page, and a 320x100 video display unit below the fold. The below-the-fold placement can also support a standard 300x250 static if desired. For this option, a 600x500 pixel static banner must be provided.
Tablet

The tablet ETP features a 970x250 video display unit in the center of the page. The tablet placement can also support a standard 728x90 static if desired. For this option, a 1456x180 pixel static banner must be provided.
Creative components
1. Video file and slate image
- The first six seconds of the video will auto-play, then resolve to the slate image. The total video length can be up to five minutes (300 seconds) of user-initiated video.
- Avoid baking in title treatment overlays or logos, particularly in the bottom third of the video, as they may be covered by content or video controls.
- Choose a clear, well-lit and/or brightly colored slate image. Do not include CTAs in the video slate image.
2. Logo image and title
- The ETP supports a square logo image and accompanying text title. The title text is displayed in Roboto font and cannot be changed. Maximum amount of characters is 25, including spaces. The logo image can be displayed as a .JPG or .PNG image.
- 400x400px for the logo image. This asset is used cross-platform, so actual display dimensions vary.
- Please ONLY include the logo in the logo image.
- If using a .PNG with a transparent background, please make sure the title is white or light colored, as the ETP background will be a dark color. White, light, and/or small shadows are encouraged to have the most contrast between the logo and the background.
3. Messaging (Optional)
- Messaging is always displayed in Roboto font and cannot be changed. Maximum amount of characters is 50, including spaces.
- Line breaks cannot be added.
4. CTA
- The font face, size, and color of the Call to Action text cannot be changed.
- CTA options:
- Book tickets
- Get tickets
- Learn more
- Discover more
- Preorder now
- Stream now
- Watch now
5. Legal text (Optional)
- The font face, size, and color of legal text cannot be changed. The Legal text will rotate with the Headline text on the smallest mobile units if both fields are used. Maximum amount of characters is 35, including spaces.
6. Background
- The background of the ETP uses the trailer video to reduce the amount of assets required, but keep visual interest.
- The background video is automatically blurred and darkened to reduce distraction
- The background video plays alongside the primary trailer. If the trailer is paused by the user, the background video is also paused, etc.
7. Static companion banners (optional)
- If desired, static banners can be run in the bellow-the-fold placements. For this option, please provide a 600x500 static banner (renders at 300x250).
Additional information
- Advertisers can request the following creative assets/text be updated to support date messaging. The updated assets/text must be handed over with original assets.
- Video file
- Messaging
- CTA text
- Click-tracking URLs must be provided with original assets at time of creative submission.
Production Timeline
IMDb ad production timelines account for the number of business days it will take to produce an ad unit and set it live. This does not account for other phases of the campaign setup, such as IO approvals and booking.
- All timelines begin when design assets are received and approved by IMDb.
- All timelines end when the ad unit is live on IMDb properties.
IMDb-built timeline | 3 business days |
Product restrictions
The Enhanced Title Page is a templatized product, and less custom than a Premium Title Page.
- Font size and color cannot be changed
- Overall layout of the components cannot be changed
- .PSDs will not be accepted; all assets should be delivered as indicated below
Asset Deliverables
Production will not begin until all assets are delivered.
Serving: First party only
- Video file
- 1920x1080px (16:9)
- For optimal design, trailer should not have letterboxing.
- .mp4 format only (we do not support ProRes format)
- Max length: 5 minutes
- Max file weight: 50mb
- Video slate:
- 1920x1080px
- .jpg format
- Logo image (Movie title or primary studio logo)
Core dimensions: 400x400px - .JPG or .png format
- Text title:
- Max characters: 25 (including spaces)
- CTA:
- Select from options listed on this page
- Messaging:
- Max characters: 50 (including spaces)
- Legal copy (optional)
- Max characters: 35 (including spaces)
- Static banners (optional)
- 600x500px
- 1456x180px