The billboard is a large IAB-standard unit which lives above the fold on IMDb pages.
* If a Standard Billboard is running SOV on IMDb, it is considered a Standard Takeover, which requires a Rectangle companion unit as well as a Leaderboard and Tall Banner. If not running SOV, the Rectangle will not run as a companion to the Billboard. *
Safe Zone (highlighted in red)
Serving: 1st party and 3rd party
Core Dimensions: 970x250
File Weight of Backup Image: 70kb
Supported Devices: Desktop only
Supported Date Messaging: Up to 5 unique date messages
IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
Client Built Timeline | 5 business days |
IMDb Built Timeline | 5 business days |
If building a 3rd-party served ad, please follow the guidelines provided by your publisher.
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.