Templated Amazon Video Ads

Templated Amazon Video Ads allow advertisers to showcase a 15-second (or less) video on Fire tablet wake screens with assets that are much simpler than what a standard Amazon video ad requires.

Experience Overview

When a customer turns on their Fire device, an inline video begins playing automatically with no sound. Tapping on the unmute icon will unmute the video.

When the video completes, the customer may tap on the video to watch it again. The call-to-action (CTA) button may link to an Amazon shopping page (products, movies, apps, etc.) or a full-screen interactive experience (Custom Landing Page, or tablet-optimized external URL).

Creative Components

This ad format features a template that will automatically generate creatives using the following components.

1. Logo imageMinimum dimensions: 600x100px (width x height)
Maximum dimensions: 700x200px (width x height)
File format: JPG or PNG
2. VideoResolution: 1280x720px or higher
Video aspect ratios: 16:9 or 16:10
File format: .mp4
Max Duration: 15 seconds
File weight: less than 500MB
Audio: Required
Letterboxing: It is preferable to not show letterboxing in videos (black bars above and below). However, if the content being promoted uses letterboxing in the full-length video, then the trailer may feature horizontal letterboxing as well.
3. Headline50 characters maximum
4. Button call-to-actionSelect one from the following:
Shop now
Learn more
See details
Pre-order now
Buy tickets
Rent now
Rent or buy now
Get a quote
Watch now
5. Content ratingOnly required for content rated for 12/13 years or older.
E.g. PG-13, TV-PG, and Teen (ESRB).

Auto-generated theme color

The template uses an algorithm that automatically generates the theme color from a creative's logo image. The theme color is used on both the background image and the button:

Logo image

Auto-generated theme color


Creative Guidelines

The applicable creative acceptance policies must be followed.

Logo image

  • Logos must not be in white or a light color that doesn’t contrast well with the light background of the template.
  • ✔ Do:
    ✘ Do not:
  • Logos must not have unnecessary empty space around them.
  • ✔ Do:
    ✘ Do not:
  • Logos should be vertically and horizontally center aligned with the canvas.
  • ✔ Do:
    ✘ Do not:
  • Do not add product images or ad copy to logos.
  • ✔ Do:
    ✘ Do not:

Video content

  • Ads containing trailers for content rated as appropriate for young teens (12-15) or older teens (15+) will be filtered from devices with active parental controls, even if the trailer itself is appropriate for all audiences.
  • Trailers for content rated as appropriate for older teens (15+) are not allowed on this placement.
  • Videos must include audio.
  • Videos must not include call-to-action buttons.
  • Avoid displaying important content (like logos or fine print) in the bottom-left and top-right corners of the video. During production, a mute/unmute button and countdown timer are added to the video player; these are fixed and cannot be altered. Use the Photoshop template to check if the important content is overlapping with the mute/unmute button or the countdown timer.
  • Please note that we cannot edit or alter your video content; advertisers should provide finalized video assets. All video files must include audio.
  • Audio
    Sample rate48,000HZ
    Bitrate128kbps or higher

Learn more about Fire tablet Creative Standards here.


North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG

Asset Checklist

  • Logo image
  • Video
  • Headline copy
  • Choice of button call-to-action
  • Content rating (if applicable)
  • Click through URL

Photoshop Templates