Panels

A wake screen with Panels allows customers to flip through up to 3 “panels” of content in one creative. Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.

Experience Overview

When a customer turns on their Fire device, they are presented with a full-screen, high-quality image with up to 3 thumbnails on the right side of the screen.

Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.

Creative Guidelines

Panels is compatible with several other creative executions available on Fire tablet; when combined with Panels, the guidelines and specifications outlined for each of these executions still applies.

Learn more about Fire tablet Creative Standards here.

Creative Specifications

A wake screen may include a maximum of 3 panels; each panel requires separate background assets and call-to-action buttons. The table below outlines which creative features may run in combination with each panel.

At minimum, each panel must include background and button assets. Custom thumbnail images are optional; if included, each thumbnail should have “base” and “selected” states.

AssetDimensionsMax. File WeightFormatMin. Font Size (US/EU)Min. Font Size (JP)
Backgrounds1200x1920px (P) and 1920x1200px (L)3500kbJPG32pt28pt
Buttons1200x1920px (P) and 1920x1200px (L)3500kbPNG-2432pt28pt
Thumbnails (optional)200x200px3500kbJPG or PNG-24

For additional requirements around wake screen and call-to-action assets, please refer to the Creative Standards page here.

Locales
North America
  • CA
  • MX
  • US
Europe
  • DE
  • ES
  • FR
  • IT
  • UK
Middle East
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
Compatible Features

Panels 2 and 3 are not compatible with Animated or Amazon video ads.

Asset Checklist
  • Campaign copy
  • Click through URL (if applicable)
  • Logo(s) in vector format (.EPS or .AI)
  • Campaign fonts
  • Brand guidelines
  • High quality imagery
    • Approved legal rights for tablet usage
    • 1920x1200 and 1200x1920 minimum size
    • Layered Photoshop file format (.PSD )
  • High quality video (if applicable)
    • 1280x720 minimum size
    • .mov or .mp4
  • Additional related design examples for visual reference
Photoshop Templates