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Panels

A wake screen with Panels allows customers to flip through up to 3 “panels” of content in one creative. Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.

Experience Overview

When a customer turns on their Fire device, they are presented with a full-screen, high-quality image with up to 3 thumbnails on the right side of the screen.

Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.

Creative Guidelines

Panels is compatible with several other creative executions available on Fire tablet; when combined with Panels, the guidelines and specifications outlined for each of these executions still applies.

Learn more about Fire tablet Creative Standards here.

Creative Specifications

A wake screen may include a maximum of 3 panels; each panel requires separate background assets and call-to-action buttons. The table below outlines which creative features may run in combination with each panel.

Panel 1Panel 2Panel 3
Static wake screenxxx
Animated wake screenx
Amazon video adsx
Click to full-screen videoxxx

At minimum, each panel must include background and button assets. Custom thumbnail images are optional; if included, each thumbnail should have “base” and “selected” states.

AssetDimensionsMax. File WeightFormatMin. Font Size (US/EU)Min. Font Size (JP)
Backgrounds1200x1920px (P) and 1920x1200px (L)3500kbJPG32pt28pt
Buttons1200x1920px (P) and 1920x1200px (L)3500kbPNG-2432pt28pt
Thumbnails (optional)200x200px3500kbJPG or PNG-24

For additional requirements around wake screen and call-to-action assets, please refer to the Creative Standards page here.

Locales
North America
  • CA
  • MX
  • US
Europe
  • DE
  • ES
  • FR
  • IT
  • UK
Middle East/Africa
  • UAE
Asia Pacific
  • AU
  • CN
  • IN
  • JP
Compatible Features

Panels 2 and 3 are not compatible with Animated or Amazon video ads.

Asset Checklist
  • Campaign copy
  • Click through URL (if applicable)
  • Logo(s) in vector format (.EPS or .AI)
  • Campaign fonts
  • Brand guidelines
  • High quality imagery
    • Approved legal rights for tablet usage
    • 1920x1200 and 1200x1920 minimum size
    • Layered Photoshop file format (.PSD )
  • High quality video (if applicable)
    • 1280x720 minimum size
    • .mov or .mp4
  • Additional related design examples for visual reference
Photoshop Templates