Panels

A wake screen with Panels allows customers to flip through up to 3 “panels” of content in one creative. Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.

When a customer turns on their Fire device, they are presented with a full-screen, high-quality image with up to 3 thumbnails on the right side of the screen.

Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.

Panels is compatible with several other creative executions available on Fire tablet; when combined with Panels, the guidelines and specifications outlined for each of these executions still applies.

See guidelines for: Static, Animated, Amazon video ads, Click to full-screen video

Learn more about Fire tablet Creative Standards here.

A wake screen may include a maximum of 3 panels; each panel requires separate background assets and call-to-action buttons. The table below outlines which creative features may run in combination with each panel.

At minimum, each panel must include background and button assets. Custom thumbnail images are optional; if included, each thumbnail should have “base” and “selected” states.