A wake screen with Panels allows customers to flip through up to 3 “panels” of content in one creative. Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.
When a customer turns on their Fire device, they are presented with a full-screen, high-quality image with up to 3 thumbnails on the right side of the screen.
Tapping on each thumbnail opens a different ad experience, each with its own background and call-to-action button.
Panels is compatible with several other creative executions available on Fire tablet; when combined with Panels, the guidelines and specifications outlined for each of these executions still applies.
Learn more about Fire tablet Creative Standards here.
A wake screen may include a maximum of 3 panels; each panel requires separate background assets and call-to-action buttons. The table below outlines which creative features may run in combination with each panel.