Promoted Partner Bar

The Promoted Partner Bar is a responsive ad unit that runs cross-screen on title and name pages. This ad product is intended to influence conversions for streaming services by driving users to a destination where they can start viewing content.

The size of the unit is dynamic, fitting itself within the native content based on the screen size of the device. The ad features a logo image area of 200x80, and can support up to 4 logo images that automatically rotate when more than one logo is included. Additionally, the ad supports up to five provider and offer messages, which can be date-checked to allow the text to update automatically over the course of the flight.

Example of Promoted Partner Bar below title pages on desktop view

Desktop

Example of Promoted Partner Bar below title pages on mobile view

Mobile

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit and set it live. This does not account for other phases of the campaign setup, such as IO approvals and booking.

All timelines begin when design assets are received and approved by IMDb.

IMDb Built Timeline1 business day

Production Specifications

Serving1st party only, 3rd party trackers accepted
Supported DevicesDesktop, Mobile Web, Android App, iOS App
Copy RequirementsHeadline: 60 character max
CTA: 30 character max
Note: Emojis are not supported
Logo Dimensions200x80px
Logo ImagesMaximum of 4 images

Asset Deliverables

Production will not begin until all assets are delivered.

  • High resolution logo images - light and dark versions of logos to accommodate various background colors
  • Logos in .png format
  • Messaging, CTA and date schedule
  • Clickthrough link