Mobile Prestitial
Description
The Mobile App Prestitial is a full-screen ad unit which is guaranteed to be the user’s first experience on IMDb that day.
Placement: Full-screen within the IMDb Mobile App only
Dimensions: Main: 720x1136 (full-screen) Fallback: 640x200 (Banner Specs) Fallback is rendered if user chooses to close the full screen ad experience
Expandable Dimensions:: Varies by Device Dimension
Restrictions: Available to movie, TV, and video games advertisers only
Mobile App Prestitial Example
Production Specifications
| Serving | 1st party only |
| Ad Type | Custom |
| Core Dimensions | Main: 720x1136 (full-screen) Fallback: 640x200 |
| Expandable Dimensions | Varies by Device Dimension |
| File weight limit of backup image | 20kb |
| File weight limit of expanded image | 250kb |
| Supported Date Messaging | Up to 5 unique date messages |
Asset Deliverables
Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.
App Prestitial - Client Designed
- Final designed IMDb App Prestitial PSD template
- Include all message, date and CTA changes within separate layers in the PSD
- Fonts in .otf or .ttf format
- If you want tap to video function, send video files as .mov or h.264. Under 3 minutes total length performs best. IMDb will encode and host
- Messaging, CTA and date schedule
- Clickthrough link
App Prestitial - IMDb Designed
- High resolution layered key art PSDs
- Layered title treatment (with tagline and cast names if you want included)
- Advertising copy
- Legal line, logos, rating bugs
- Fonts in .otf or .ttf format
- If hosting video within the unit, send video files as .mov or h.264. Under 3 minutes total length performs best. IMDb will encode and host
- Messaging, CTA and date schedule
- Design direction and/or pre-existing ad units for reference
- Brand guidelines
- Clickthrough link
Production Timeline
IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.
- All timelines begin when design assets are received and approved by IMDb.
- All timelines end when the ad unit is live on IMDb properties.
| Client Built Timeline | 2 business days |
| IMDb Built Timeline | IMDb Built Timeline |