Mobile Phone Banner

Description

Mobile phone banners run across the iPhone app, the Android app, and the Mobile-optimized website for all Phone browsers.
Placement: Varies by Device Dimension
Dimensions: Main: 640x100 Fallback: 640x100
Restrictions: Available to non-entertainment advertisers only (i.e. NOT for movie, TV, and video games advertisers)
Formatting: All ads must be in high resolution (144-dpi) - this means that creative dimensions must be two-times (2x) the final ad display dimensions at 72-dpi to ensure that final creative is optimized for high resolution mobile screens. Core dimensions are listed at 2x at 72-dpi below.

Phone Banner Example

Production Specifications
Serving1st party only
Ad TypeStandard IAB
Core DimensionsMain: 640x100 Fallback: 640x100
File weight limit of backup image20kb
Supported DevicesIMDb Mobile App and Mobile Web
Supported Date MessagingUp to 5 unique date messages
Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Phone Banner - Client designed
  • Final designed IMDb Phone Banner PSD template
  • Include all message, date and CTA changes within separate layers in the PSD
  • Fonts in .otf or .ttf format
  • If you want tap to video function, send video files as .mov or h.264 (we do not support ProRes format) IMDb will encode and host
  • Messaging, CTA and date schedule
  • Clickthrough link
Rectangle - IMDb Designed
  • High resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • If you want tap to video function, send video files as .mov or h.264 (we do not support ProRes format) IMDb will encode and host
  • Messaging, CTA and date schedule
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Clickthrough link
Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client Built Timeline2 business days
IMDb Built Timeline5 business days