H-Wrap and Companion

Description

Static Wrap that resembles an “H” in shape, which is exclusive to custom sections. Paired with a standard IAB 300x250 rectangle companion. Clickable area is restricted to the rectangle above the 300x250 (see example below)
Placement: Top of page, below navigation
Dimensions: 1608x850

Package Details

The H Wrap and Companion ad unit is a part of a package that works in tandem with other ad units when served on the IMDb website. Refer to the Additional Units listed with each package below for more technical information about companion units.

H-Wrap and Companion
Static Wrap that resembles an “H” in shape, which is exclusive to custom sections. Paired with a standard IAB 300x250 rectangle companion.
Additional Units: Rectangle

Enhanced Title Page Example

Production Specifications
Serving 1st party only
Ad Type Custom
Supported Devices Desktop only
Core Dimensions 1608x850
Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

H-Wrap - Client designed
  • Final designed IMDb H-Wrap PSD template
  • Include all message, date and CTA changes within separate layers in the PSD
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Clickthrough link
H-Wrap - IMDb designed
  • High resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Clickthrough link
Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client Built Timeline 5 business days
IMDb Built Timeline 10 business days