Editorial Promotion


The “Roto” is an editorial, native ad unit aimed at providing some type of value to the end consumer.
Placement: Below the fold on the homepage and on title and name pages.

  • Only available to US and CA advertisers.
  • Final creative look and feel is determined by IMDb Creative Studio
  • Unit must link into IMDb or to other Amazon properties.
  • Messaging must offer value to the consumer (e.g., view latest trailer, pre-order DVD, $5 off DVD purchase)

Editorial Promotion Example

Production Specifications
1st party only
Ad Type
Core Dimensions
File weight limit of backup image
Supported Devices
Desktop only
Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Editorial Promotion - Client designed
  • Final designed IMDb Editorial Promotion PSD template
  • Include all message, date and CTA changes within separate layers in the PSD
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Clickthrough link
Editorial Promotion - IMDb Designed
  • High resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Clickthrough link
Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client Built Timeline2 business days
IMDb Built Timeline5 business days