The billboard is a large IAB-standard rich-media unit which is ideal for driving customer engagement and video views.

Product Demo (click to Play Video)

Production Specifications
ServingSite Served and 3rd Party
Ad TypeStandard IAB
Core Dimensions970x250
Expandable Dimensions970x500 User initiated, click only
File weight limit of backup image70kb
File weight limit of expanded image300kb
Supported DevicesDesktop only
Supported Date MessagingUp to 5 unique date messages
Autoplay DurationUp to 38 seconds total, muted/no audio (Optional 8 sec intro video followed by a max 30s video)
Autoplay FrequencyDisplays once per 24 hours
Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Billboard - Client designed

  • If 3P tags are not available, we will need the following:
  • Final designed IMDb Billboard or Expanding Billboard PSD template
  • Include all message, date and CTA changes within separate layers in the PSD
  • Fonts in .otf or .ttf format
  • Video files .mov or h.264 (we do not support ProRes format)
  • Messaging, CTA and date schedule
  • Clickthrough link

Billboard - IMDb Designed

  • High resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Video files .mov or h.264 (we do not support ProRes format)
  • If including a photo gallery, submit up to 10 high quality images
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Clickthrough link
Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client Built Timeline10 business days
IMDb Built Timeline10 business days
Expanding Unit Timeline10 business days
Creative Template