Online video (OLV) ad specs
Online video (OLV) ads are in-stream (before, during or after video content) and out-stream (in non-video environments between text and images) ads across desktop, mobile, and tablet. Online video ads appear on Amazon-affiliated properties like IMDb.com, Twitch, Amazon Alexa, as well as top third-party publishers. To learn more about OLV, click here.
| Online video (OLV) ad specs | |
| Ad Serving | First-party (site served) or third-party |
| Maximum file size | 500MB (site served only) |
| Aspect ratio | 16:9 and 9:16 (Note: Today, 9:16 is available on Twitch and Amazon Publisher Direct only) |
| Minimum duration | 6s |
| Maximum duration | 120s |
| Recommended duration | A duration of exactly 6s, 15s, 20s, 30s, or 60s is recommended. Use of videos outside of these durations may negatively impact your campaign performance. Shorter lengths will drive higher VCR (although scale on 6s may be limited). A 120s duration is also supported. |
| Minimum frame size | Horizontal: 1920x1080 (640x360 for third-party served) Vertical: 1080x1920 (360x640 for third-party served) |
| Minimum video bitrate | 4mbps (2mbps for third party served) |
| Recommended video bitrate | 8mbps |
| Video frame rate (fps) | 23.976 (recommended), 24, 25, or 29.97 |
| Video frame rate mode | Constant |
| Minimum audio bitrate | 192kbps (128kbps for third-party served) |
| Audio sample rate | 44.1kHz or 48kHz |
| Supported Formats | Video: H.264, MPEG-2, or MPEG-4; Audio: AAC MPEG-2 Video is compatible with MPG, MPEG, M2P, M2T, M2TS, PS and TS files. AVC or H.264 Video is compatible with MP4, M2T and TS files. |
| Audio Channel | Minimum of 2-Channels |
Third-party serving
Advertisers can use third-party video tags from an Amazon certified third-party vendor. The tags must be Inline VAST 2.0 or VAST 3.0, and may include VPAID 2. We do not accept VPAID or Wrapper Tags.
CORS header formatting
In order for JavaScript video players to accept a VAST response, ad servers have to include a Cross Origin Resource Sharing (CORS) header formatted as:
Access-Control-Allow-Origin: <origin header value>
Access-Control-Allow-Credentials: true
Without a valid VAST response, a video creative will not serve on Amazon-owned sites. This ensures a positive experience for Amazon’s customers.
Interactive vertical video ads:
Interactive vertical video ads are Online Video (OLV) ads with a creative overlay. Customers can click to see more details of the featured products or click on Call-to-action (CTA) button for various actions related to the Ad (e.g. “Learn More”, “Visit Site”, “Download App”). Supercharge your ad performance and unlock new insights with interactive vertical video ads. Please note, interactive vertical video ad availability may vary by locale or publishers.
Interactive video ad elements must:
- Drive to an app or page that complies with Amazon specs and policies
- Drive to a site, mobile app, or app store that is mobile-optimized
Interactive video ad elements must not:
- Obstruct any disclaimers, disclosures, claims, product information, or rating information
- Obstruct text or primary content
- Obstruct entire visuals of the primary product shot or primary logo being advertised
Safe zone for interactive video ads
CTA interactivity
Product overlay interactivity
If your ad does not meet interactive vertical video OLV ad policy but does meet our general OLV vertical video ad policies, your ad is still eligible to serve with OLV without interactivity.
Locales
- CA
- MX
- US
- BR
- BE
- DE
- ES
- FR
- IT
- NL
- PL
- SE
- TR
- UK
- EG
- KSA
- UAE
- AU
- CN
- IN
- JP
- SG
- ZA