Amazon DSP mobile app banner ads dimensions and specifications

Amazon DSP Mobile offers display advertisers the ability to reach and target mobile users on high-quality third-party mobile applications on Android, Fire Tablet, and iOS platforms.

Image banner ads

* The 414x125 is a custom ad size that runs on Amazon mobile web and mobile app shopping only. See guidelines, specifications, and PSD template here.

Rich media ads (Third-party served only)

Creative Guidelines

Requirements

• 320x50 banners must be designed at 2X resolution (640x100px) and 414x125 banners must be designed at 3X resolution (1242x375) to maintain image clarity on high-resolution screens.
• Banner ads on Amazon DSP Mobile must contain an AdChoices label in one corner, which Amazon will automatically overlay on your creative.
• Banners that link to Amazon must include an Amazon logo or a textual reference to Amazon, as outlined in our Creative Acceptance Policy.
• Font size should not be smaller than 16pt (at 2X resolution) and must be legible when viewed on device.
• The advertiser’s logo or name must be included in mobile banner ads.

Recommendations

In addition, Amazon recommends the following creative guidelines for Amazon DSP Mobile banners:

• Mobile banners are recommended, but not required, to be designed at 2X resolution.
• If a creative’s background image utilizes a photo, pattern or text, it should be simple, non-distracting, and understated.
• Text should be minimal. Remove any unnecessary or extraneous language.
• Creative should have a clearly visible non-white 1-pixel border or a dark or high contrast background color that distinguishes it from a site’s content.
• A headline or copy message is also recommended.
• Animation (e.g. animated GIF files) is permitted but not recommended in Amazon DSP mobile banners.