Amazon DSP mobile offers display advertisers the ability to reach and target mobile users on high-quality third-party mobile applications on Android, Fire Tablet, and iOS platforms.
Ad Size | Creative Dimensions | Max. File Weight | File Format |
320 x 50 | 640 x 100 px @2X (required) | 50 kb | JPG / PNG-8 |
300 x 250 | 600 x 500 px @2X | 40 kb | JPG / PNG-8 |
728 x 90 | 1456 x 180 px @2x | 200 kb | JPG / PNG-8 |
414x125* | 1242 x 375 px @3x (required) | 200 kb | JPG / PNG-8 |
* The 414x125 is a custom ad size that runs on Amazon mobile web and mobile app shopping only. See guidelines, specifications, and PSD template here.
Ad Size | Max. Initial File Load | File Format |
320 x 50 | 100 kb | HTML |
300 x 250 | 200 kb | HTML |
728 x 90 | 200 kb | HTML |
600 x 90 | 200 kb | HTML |
1024 x 50 | 200 kb | HTML |
In addition, Amazon recommends the following creative guidelines for Amazon DSP Mobile banners:
Third party ad serving supported for DoubleClick INS tags. We can accept third party impression and click trackers (1x1) for other approved third party technology providers.