Amazon DSP mobile app banner ads dimensions and specifications

Amazon DSP Mobile offers display advertisers the ability to reach and target mobile users on high-quality third-party mobile applications on Android, Fire Tablet, and iOS platforms.

Image banner ads

Ad SizeCreative DimensionsMax. File WeightFile Format
320 x 50640 x 100 px @2X (required)50 kbJPG / PNG-8
300 x 250600 x 500 px @2X200 kbJPG / PNG-8
728 x 901456 x 180 px @2x200 kbJPG / PNG-8
414x125*1242 x 375 px @3x (required)200 kbJPG / PNG-8

* The 414x125 is a custom ad size that runs on Amazon mobile web and mobile app shopping only. See guidelines, specifications, and PSD template here.


Rich media ads (Third-party served only)

Ad SizeMax. Initial File LoadFile Format
320 x 50100 kbHTML
300 x 250200 kbHTML
728 x 90200 kbHTML
600 x 90200 kbHTML
1024 x 50200 kbHTML


Creative Guidelines

Requirements

  • 320x50 banners must be designed at 2X resolution (640x100px) and 414x125 banners must be designed at 3X resolution (1242x375) to maintain image clarity on high-resolution screens.
  • Banner ads on Amazon DSP Mobile must contain an AdChoices label in one corner, which Amazon will automatically overlay on your creative.
  • Banners that link to Amazon must include an Amazon logo or a textual reference to Amazon, as outlined in our Creative Acceptance Policy.
  • Font size should not be smaller than 16pt (at 2X resolution) and must be legible when viewed on device.
  • The advertiser’s logo or name must be included in mobile banner ads.

Recommendations

In addition, Amazon recommends the following creative guidelines for Amazon DSP Mobile banners:

  • Mobile banners are recommended, but not required, to be designed at 2X resolution.
  • If a creative’s background image utilizes a photo, pattern or text, it should be simple, non-distracting, and understated.
  • Text should be minimal. Remove any unnecessary or extraneous language.
  • Creative should have a clearly visible non-white 1-pixel border or a dark or high contrast background color that distinguishes it from a site’s content.
  • A headline or copy message is also recommended.
  • Animation (e.g. animated GIF files) is permitted but not recommended in Amazon DSP mobile banners.
Locales
North America
  • CA
  • MX
  • US
Europe
  • DE
  • ES
  • FR
  • IT
  • UK
Middle East
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
Serving

Third party ad serving supported for DoubleClick INS tags. We can accept third party impression and click trackers (1x1) for other approved third party technology providers.

Asset Checklist
  • Pre-existing standard ad units for reference
  • High-res layered .PSD files (a Photoshop file an editable layer for each design element, such as copy, logos, and images)
  • Logos (vector format, .ai or .eps)
  • Any backgrounds or key art
  • Fonts (.otf or .ttf)
  • Advertising copy
  • Brand guidelines
  • Clickthrough URL or Hero ASIN