Amazon DSP mobile app banner ads dimensions and specifications

Amazon DSP Mobile offers display advertisers the ability to reach and target mobile users on high-quality third-party mobile applications on Android, Fire Tablet, and iOS platforms.

Image banner ads

Ad SizeCreative DimensionsMax. File WeightFile Format
320 x 50640 x 100 px @2X (required)50 kbJPG / PNG-8
300 x 250600 x 500 px @2X200 kbJPG / PNG-8
728 x 901456 x 180 px @2x200 kbJPG / PNG-8
414x1251242 x 375 px @3x (required)200 kbJPG / PNG-8

Rich media ads (Third-party served only)

Ad SizeMax. Initial File LoadFile Format
320 x 50100 kbHTML
300 x 250200 kbHTML
728 x 90200 kbHTML
600 x 90200 kbHTML
1024 x 50200 kbHTML

Creative Guidelines

320x50 banners must be designed at 2X resolution (640x100px) and 414x125 banners must be designed at 3X resolution (1242x375) to maintain image clarity on high-resolution screens. Other Amazon DSP Mobile banners are recommended, but not required, to be designed at 2X resolution.

Banner ads on Amazon DSP Mobile must contain an AdChoices label in one corner, which Amazon will automatically overlay on your creative.

Banners that link to Amazon must include an Amazon logo or a textual reference to Amazon, as outlined in our Creative Acceptance Policy.

In addition, Amazon recommends the following creative guidelines for Amazon DSP Mobile banners:

  • If a creative’s background image utilizes a photo, pattern or text, it should be simple, non-distracting, and understated.
  • Text should be minimal. Remove any unnecessary or extraneous language.
  • Font size should not be smaller than 16pt (at 2X resolution) and must be legible when viewed on device.
  • Creative should have a clearly visible non-white 1-pixel border or a dark or high contrast background color that distinguishes it from a site’s content.
  • The advertiser’s logo or name must be included in mobile banner ads.
  • A headline or copy message is also recommended.
  • Animation (e.g. animated GIF files) is permitted but not recommended in Amazon DSP mobile banners.

Creative Guidelines – 414x125

The 414x125 is a custom ad size that runs on Amazon mobile web and mobile app shopping only. See guidelines, specifications, and PSD template here.

North America
  • CA
  • MX
  • US
  • DE
  • ES
  • FR
  • IT
  • UK
Middle East
  • UAE
Asia Pacific
  • AU
  • IN
  • JP

Third party ad serving supported for DoubleClick INS tags. We can accept third party impression and click trackers (1x1) for other approved third party technology providers.

Asset Checklist
  • Pre-existing standard ad units for reference
  • High-res layered .PSD files (product shots and/or lifestyle imagery)
  • Logos (vector format, .ai or .eps)
  • Any backgrounds or key art
  • Fonts (.otf or .ttf)
  • Advertising copy
  • Brand guidelines
  • Clickthrough URL or Hero ASIN