Amazon DSP desktop and mobile web display ads

Amazon DSP includes standard sizes for display on Amazon and other sites around the web.

Desktop

Ad PlacementDisplay SizeCreative DimensionsMax. File WeightFile Format
Medium Rectangle300 x 250 px300 x 250 px200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP)JPG / PNG-8
Leaderboard728 x 90 px728 x 90 px200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP)JPG / PNG-8
Wide Skyscraper160 x 600 px160 x 600 px200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP)JPG / PNG-8
Large Rectangle300 x 600 px300 x 600 px200 kb HTML, 50 kb staticJPG / PNG-8
Billboard970 x 250 px, 800 x 250 px (Germany only)1940 x 500 px @ 2X (required for onsite), 800 x 250 px (Germany only)200 kbJPG / PNG-8


Mobile

Ad PlacementDisplay SizeCreative DimensionsMax. File WeightFile Format
Mobile Leaderboard320 x 50 px640 x 100 px @2X (required)50 kbJPG / PNG-8
Mobile Detail and Search Results page414 x 125 px1242 x 375 px @3X (required)100 kbJPG / PNG-8


Medium Rectangle

Dimensions & File Weight

  • 300x250 pixels, 200kb max. HTML
  • 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)

Leaderboard

Dimensions & File Weight

  • 728x90 pixels, 200kb max. HTML
  • 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)

Wide Skyscraper

Dimensions & File Weight

  • 160x600 pixels, 200kb max. HTML
  • 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)

Large Rectangle

Dimensions & File Weight

  • 300x600 pixels, 200kb max. HTML
  • 50kb max. static (JPG / PNG-8)

Billboard

Dimensions & File Weight

  • 970x250 pixels (NA: 2x required for Onsite and preferred for Offsite); 800x250 pixels (DE)
  • 200kb max. HTML or static (JPG / PNG-8)

Mobile Leaderboard

Dimensions & File Weight

  • 320x50 – 640x100 pixels @2X (required)
  • 50kb max. static (JPG / PNG-8)

Mobile Detail and Search Results page

The 414x125 is a custom ad size that runs on Amazon mobile shopping and mobile web only. See guidelines, specifications, and PSD template here.

Dimensions & File Weight

  • 414x125 – 1242x375 pixels @3X (required)
  • 100kb max. static (JPG / PNG-8)

Related Policies

Amazon brand usage guidelines

Approved third party ad servers and technology providers

Creative acceptance policy

Lead times

Serving

Site Served and 3rd Party (iframe only)

Amazon Pixeling Requirement

We require Amazon pixel integration for all units that do not link to a page on Amazon.com and are measured against specific performance objectives. This pixel requirement does not apply for any units linking to pages on Amazon.com.

Non-Amazon Sites

Non-Amazon websites are made up of high-quality sites from across the web, sourced directly and from leading online ad exchanges, and filtered to produce a brand safe media environment that meets Amazon’s high brand bar and is appropriate for all audiences and ages.

Photoshop Templates

Download templates (.zip)