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Amazon DSP desktop and mobile web display ads

Amazon DSP includes standard sizes for display on Amazon and other sites around the web.

Ad PlacementAd SizeCreative Dimensions*Max. File WeightFile Format
Medium Rectangle300 x 250 px300 x 250 px200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP)JPG / PNG-8
Leaderboard728 x 90 px728 x 90 px200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP)JPG / PNG-8
Wide Skyscraper160 x 600 px160 x 600 px200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP)JPG / PNG-8
Large Rectangle300 x 600 px300 x 600 px200 kb HTML, 50 kb staticJPG / PNG-8
Billboard970 x 250 px (NA: 2x required for Onsite and preferred for Offsite), 800x250 pixels (DE)970 x 250 px, 800x250 pixels (DE)200 kbJPG / PNG-8
Mobile Leaderboard320 x 50 px640 x 100 px @2X (required)50 kbJPG / PNG-8
Mobile Detail and Search Results page414 x 125 px1242 x 375 px @3X (required)100 kbJPG / PNG-8

* Amazon mobile web display ads are created at 2X resolution or higher to provide image clarity on devices with high-resolution screens.

Medium Rectangle

Dimensions & File Weight

  • 300x250 pixels, 200kb max. HTML
  • 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)

Leaderboard

Dimensions & File Weight

  • 728x90 pixels, 200kb max. HTML
  • 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)

Wide Skyscraper

Dimensions & File Weight

  • 160x600 pixels, 200kb max. HTML
  • 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)

Large Rectangle

Dimensions & File Weight

  • 300x600 pixels, 200kb max. HTML
  • 50kb max. static (JPG / PNG-8)

Billboard

Dimensions & File Weight

  • 970x250 pixels (NA: 2x required for Onsite and preferred for Offsite); 800x250 pixels (DE)
  • 200kb max. HTML or static (JPG / PNG-8)

Mobile Leaderboard

Dimensions & File Weight

  • 320x50 – 640x100 pixels @2X (required)
  • 50kb max. static (JPG / PNG-8)

Mobile Detail and Search Results page

The 414x125 is a custom ad size that runs on Amazon mobile shopping and mobile web only. See guidelines, specifications, and PSD template here.

Dimensions & File Weight

  • 414x125 – 1242x375 pixels @3X (required)
  • 100kb max. static (JPG / PNG-8)

Amazon Pixeling Requirement

We require Amazon pixel integration for all units that do not link to a page on Amazon.com and are measured against specific performance objectives. This pixel requirement does not apply for any units linking to pages on Amazon.com.

Non-Amazon Sites

Non-Amazon websites are made up of high-quality sites from across the web, sourced directly and from leading online ad exchanges, and filtered to produce a brand safe media environment that meets Amazon’s high brand bar and is appropriate for all audiences and ages.

Photoshop Templates