Amazon DSP includes standard sizes for display on Amazon and other sites around the web.
| Ad Placement | Ad Size | Creative Dimensions* | Max. File Weight | File Format |
| Medium Rectangle | 300 x 250 px | 300 x 250 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | JPG / PNG-8 |
| Leaderboard | 728 x 90 px | 728 x 90 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | JPG / PNG-8 |
| Wide Skyscraper | 160 x 600 px | 160 x 600 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | JPG / PNG-8 |
| Large Rectangle | 300 x 600 px | 300 x 600 px | 200 kb HTML, 50 kb static | JPG / PNG-8 |
| Billboard | 970 x 250 px (NA: 2x required for Onsite and preferred for Offsite), 800x250 pixels (DE) | 970 x 250 px, 800x250 pixels (DE) | 200 kb | JPG / PNG-8 |
| Mobile Leaderboard | 320 x 50 px | 640 x 100 px @2X (required) | 50 kb | JPG / PNG-8 |
| Mobile Detail and Search Results page | 414 x 125 px | 1242 x 375 px @3X (required) | 100 kb | JPG / PNG-8 |
* Amazon mobile web display ads are created at 2X resolution or higher to provide image clarity on devices with high-resolution screens.
Dimensions & File Weight
Dimensions & File Weight
Dimensions & File Weight
Dimensions & File Weight
Dimensions & File Weight
Dimensions & File Weight
The 414x125 is a custom ad size that runs on Amazon mobile shopping and mobile web only. See guidelines, specifications, and PSD template here.
Dimensions & File Weight
Site Served and 3rd Party (iframe only)
We require Amazon pixel integration for all units that do not link to a page on Amazon.com and are measured against specific performance objectives. This pixel requirement does not apply for any units linking to pages on Amazon.com.
Non-Amazon websites are made up of high-quality sites from across the web, sourced directly and from leading online ad exchanges, and filtered to produce a brand safe media environment that meets Amazon’s high brand bar and is appropriate for all audiences and ages.