Amazon DSP includes standard sizes for display on Amazon and other sites around the web.
Ad Placement | Display Size | Creative Dimensions | Max. File Weight | File Format |
Medium Rectangle | 300 x 250 px | 300 x 250 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | JPG / PNG-8 |
Leaderboard | 728 x 90 px | 728 x 90 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | JPG / PNG-8 |
Wide Skyscraper | 160 x 600 px | 160 x 600 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | JPG / PNG-8 |
Large Rectangle | 300 x 600 px | 300 x 600 px | 200 kb HTML, 50 kb static | JPG / PNG-8 |
Billboard | 970 x 250 px, 800 x 250 px (Germany only) | 1940 x 500 px @ 2X (required for onsite), 800 x 250 px (Germany only) | 200 kb | JPG / PNG-8 |
Ad Placement | Display Size | Creative Dimensions | Max. File Weight | File Format |
Mobile Leaderboard | 320 x 50 px | 640 x 100 px @2X (required) | 50 kb | JPG / PNG-8 |
Mobile Detail and Search Results page | 414 x 125 px | 1242 x 375 px @3X (required) | 100 kb | JPG / PNG-8 |
Dimensions & File Weight
Dimensions & File Weight
Dimensions & File Weight
Dimensions & File Weight
Dimensions & File Weight
Dimensions & File Weight
The 414x125 is a custom ad size that runs on Amazon mobile shopping and mobile web only. See guidelines, specifications, and PSD template here.
Dimensions & File Weight
Site Served and 3rd Party (iframe only)
We require Amazon pixel integration for all units that do not link to a page on Amazon.com and are measured against specific performance objectives. This pixel requirement does not apply for any units linking to pages on Amazon.com.
Non-Amazon websites are made up of high-quality sites from across the web, sourced directly and from leading online ad exchanges, and filtered to produce a brand safe media environment that meets Amazon’s high brand bar and is appropriate for all audiences and ages.