Desktop and mobile web static display ads
Desktop
| Ad Placement | Display Size | Creative Dimensions | Max. File Weight | File Format |
| Medium Rectangle | 300 x 250 px | 300 x 250 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | JPG / PNG-8 |
| Leaderboard | 728 x 90 px | 728 x 90 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | JPG / PNG-8 |
| Wide Skyscraper | 160 x 600 px | 160 x 600 px | 200 kb HTML, 40 kb static (50 kb FR, IT, ES, JP) | JPG / PNG-8 |
| Large Rectangle | 300 x 600 px | 300 x 600 px | 200 kb HTML, 50 kb static | JPG / PNG-8 |
| Billboard | 970 x 250 px, 800 x 250 px (Germany only) | 1940 x 500 px @ 2X (required for onsite), 800 x 250 px (Germany only) | 200 kb | JPG / PNG-8 |
Mobile
| Ad Placement | Display Size | Creative Dimensions | Max. File Weight | File Format |
| Mobile Leaderboard | 320 x 50 px | 640 x 100 px @2X (required) | 50 kb | JPG / PNG-8 |
| Mobile Detail and Search Results page | 414 x 125 px | 828 x 250 px @2X, 640x250 px safe zone (required) | 100 kb | JPG / PNG-8 |
| Mobile Medium Rectangle | 300 x 250 px | 600 x 500 px @2X (required) | 40 kb | JPG / PNG-8 |
| Mobile Leaderboard (Tablet) | 728x90 | 1456 x 180 px @2X (required) | 200 kb | JPG / PNG-8 |
Medium Rectangle
Dimensions and File Weight
- 300x250 pixels, 200kb max. HTML
- 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)
Leaderboard
Dimensions and File Weight
- 728x90 pixels, 200kb max. HTML
- 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)
Wide Skyscraper
Dimensions and File Weight
- 160x600 pixels, 200kb max. HTML
- 40kb max. static (JPG / PNG-8); 50kb max. (FR, IT, ES, JP)
Large Rectangle
Dimensions and File Weight
- 300x600 pixels, 200kb max. HTML
- 50kb max. static (JPG / PNG-8)
Billboard
Dimensions and File Weight
- 970x250 pixels (NA: 2x required for Onsite and preferred for Offsite); 800x250 pixels (DE)
- 200kb max. HTML or static (JPG / PNG-8)
Mobile Leaderboard
Dimensions and File Weight
- 320x50 – 640x100 pixels @2X (required)
- 50kb max. static (JPG / PNG-8)
Mobile Detail and Search Results page
The 414x125 is a custom ad size that runs on Amazon mobile shopping and mobile web only. See guidelines, specifications, and PSD template here.
Dimensions and File Weight
- 414x125 – 828x250 pixels @2X (required)
- 100kb max. static (JPG / PNG-8)
Mobile Medium Rectangle
Dimensions and File Weight
- 300x250 – 600x500 pixels @2X (required)
- 40kb max. static (JPG / PNG-8)
Mobile Detail and Search Results page
Dimensions and File Weight
- 728x90 – 1456x180 pixels @2X (required)
- 200kb max. static (JPG / PNG-8)
Serving
Site Served and 3rd Party (iframe only)
Amazon Pixeling Requirement
We require Amazon pixel integration for all units that do not link to a page on Amazon.com and are measured against specific performance objectives. This pixel requirement does not apply for any units linking to pages on Amazon.com.
Non-Amazon Sites
Non-Amazon websites are made up of high-quality sites from across the web, sourced directly and from leading online ad exchanges, and filtered to produce a brand safe media environment that meets Amazon’s high brand bar and is appropriate for all audiences and ages.