Ad specs: Ad sizes and policies

Our philosophy

We insist on the highest standards and present Amazon customers with timely, relevant, and beautiful advertising that enhances their shopping experience. Our specs and policies are in alignment with the CBA Better Ads Standards and explain how to create and evaluate ad experiences.

Alexa Display ads

Static full-screen images in rotation on Amazon Echo Show devices.

Audio ads

Engage customers with your brand through Amazon Music’s free ad-supported tier.

Non-Standard Media

Unique Amazon ad units that are closely integrated with the shopping experience.

Amazon eCommerce display creatives

eCommerce creatives introduce Amazon features like Add to Cart and Customer Reviews into display ad units.

Amazon Mobile Shopping

Banner ad placements on Amazon’s Shopping Apps and the mobile version of Amazon.com.

Fire tablet with Special Offers

Our Fire tablets with Special Offers provide a unique ad experience for customers.

Fire TV

Engage customers with your brand through a featured banner on the home screen.

Fire TV Landing Pages

Promote your products or offers with simple to navigate pages, built for TV.

Kindle with Special Offers

Our Kindle reading devices with Special Offers provide a unique ad experience for customers.

Standard Media

Standard sizes for desktop ad units.

Stores

Follow these creative guidelines to meet our content specification requirements for Stores.

Sponsored TV

Learn how Sponsored TV helps reach new audiences with streaming TV ads.

IMDb

Advertise your brand with solutions across IMDb.

Twitch

Advertise your brand with solutions on Twitch.

Prime Video

Engage customers with your content on Prime Video.